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Marketing Seminar for Public and Community Libraries 9 – 10 May 2013

Marketing Seminar for Public and Community Libraries 9 – 10 May 2013. Karin Kitching IRC Director/Youth Outreach Coordinator U.S. Consulate Johannesburg. A financial /economic /political tsunami is collapsing our services …. What do we do: swim drown climb a tree? or …

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Marketing Seminar for Public and Community Libraries 9 – 10 May 2013

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  1. Marketing Seminar for Public and Community Libraries9 – 10 May 2013 Karin Kitching IRC Director/Youth Outreach Coordinator U.S. Consulate Johannesburg

  2. A financial /economic /political tsunami is collapsing our services…. What do we do: • swim • drown • climb a tree? or … • do we get on our surfboards!?

  3. What are the Elements of Marketing? The 4 Ps • Product • Place • Price • Promotion

  4. LIS Marketing 5 Bs of LIS Marketing • Building a buzz Create slogans • Bite-size marketing Effective ideas • Be proactive Know your community • Balance Target all groups • Benefit Is there a tangible benefit

  5. How do I Market my Library? • Marketing is a skill that you develop within your position • You need to be proactive • Ear on the ground • Be sensitive and aware of developments around you • Be involved in community activities • Small things can make a big difference

  6. Ideas Author support group - about 90% of authors will have a positive connection to a library - John Grisham • Get Library champions within your community • Web site/ regular newspaper column to benefit your library’s image –Ask a Librarian • Share your technology expertise - workshops, Twitter afternoon. Are you connected on all social media platforms?

  7. Elevator Speech • Powerful short speech which you can use in any situation to market your library • Give your audience just enough information that they will have a sense of what you are talking about and will want to know more

  8. CompetitiveAdvantage • Create a social investment: • Kids who read are good students, good students go to University , get good jobs and pay more taxes • Contribution to the economy • Libraries are the heart of the Community • Libraries are no longer a luxury it is a necessity • Free service by qualified professionals • Accessible and safe places

  9. Positioning Statement For (primary target customer) who (consumer need or opportunity) the (product/service) is a (product category) that (key benefit) and provides (primary differentiation from the competition). - Adriane Herrick Juarez

  10. Conclusion Marketing of our services and skills is the foundation of our support. …You decide.

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