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Human Need

need. deeper needs. deepest needs. deepest needs. Human Need. We decide on a Point of View to synthesize the wealth of qualitative data observed in the field, and leverage the team’s empathy for the users and intuition to identify a compelling problem to solve. Suggested path:

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Human Need

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  1. need deeper needs deepest needs deepest needs Human Need We decide on a Point of View to synthesize the wealth of qualitative data observed in the field, and leverage the team’s empathy for the users and intuition to identify a compelling problem to solve. Suggested path: -Identify potential users (share captured stories and quotes - saturate your workspace with printed pictures and quotes on post-its). -Group and regroup (based on common threads, interest level, etc). -Pick a group based on energy/depth of conversation. -Make an empathy map – use and usability needs (on the left) vs. meaning needs (on the right). -Write a personal ad based on a user, need, and insight that is rich and has a lot of energy behind it. Capture what user… said thought Push for deeper needs did felt Write a personal ad. Affluent motorcycle collector seeks rare finds. Bikes must be in mint condition with original parts! Motorcycle repair worker seeks others who share her passion. Must appreciate the engineering quality of Harley Davidson.

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