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Intelligent Business

Intelligent Business. MARKETS. Loading…. Exclusively right reserved by Un Nay. TUTORIAL FOCUS. DISCUSSING ACTIVITIES. KEY TERMS DISCUSSION. Markets is where buyers and sellers: meet to exchange goods and services usually in exchange for money Marketing: .

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Intelligent Business

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  1. Intelligent Business MARKETS Loading…. Exclusively right reserved by Un Nay

  2. TUTORIAL FOCUS DISCUSSING ACTIVITIES

  3. KEY TERMS DISCUSSION Markets is where buyers and sellers: • meet to exchange goods and services • usually in exchange for money Marketing:

  4. KEY TERMS DISCUSSION Marketplace refers to the activity of buying and selling products or a small area in a town or city where goods are bought and sold.  

  5. KEY TERMS DISCUSSION Market research:

  6. KEY TERMS DISCUSSION • Trade refers to any activities of exchange goods or service across the borders.

  7. KEY TERMS DISCUSSION • Business refers to activities of buying and selling or exchanging goods or services in order to earn profits. • Commerce refers an interchange of goods or commodities between countries or areas of the same country. Commerce covers business and trade.

  8. KEY TERMS DISCUSSION • Demand is a full description of how the quantity demanded changes as the price of the good changes.

  9. KEY TERMS DISCUSSION • Supply is a full description of how the quantity supplied of a commodity responds to changes in its price

  10. KEY TERMS DISCUSSION • Planning • Research • Implementation • Control • Evaluation P R I C E PRICE SETTING TYPES OF C.MARKETS

  11. DISCUSSION QUESTIONS 1 2 3 4 5

  12. B2B CHARACTERISTICS Eaton Video

  13. BUSINESS-TO-BUSINESS DEMAND • Derived demand • Inelastic demand • Fluctuating demand • Joint demand Figure 6.2

  14. TYPES OF B2B MARKETS Figure 6.3: The Business Marketplace

  15. NATURE OF BUSINESS BUYING The Buying Situation • Straight rebuy:Routine purchases that require minimal decision-making. • Modified rebuy: Previous purchases that require some change and limited decision-making. • New-task buy:New and complex or risky purchases that require extensive decision-making.

  16. NATURE OF BUSINESS BUYING • The Professional Buyer: Trained professional buyers carry out buying in B2B markets: • The Buying Center: The group of people in an organization who participate in a purchasing decision

  17. NATURE OF BUSINESS BUYING Figure 6.5: Roles in the Buying Center

  18. THE BUSINESS BUYING DECISION PROCESS Figure 6.6

  19. BUSINESS-TO-BUSINESS E-COMMERCE Intranets, Extranets,and Private Exchanges • Intranets link employees in a private corporate computer network. • Extranets allow authorized suppliers, customers, & other outsiders to access the firm’s intranet. • Private exchanges link an invited group of suppliers and partners over the Web. • Security threats come from hackers and well-meaning employees who give out passwords and it is consist of firewalls, and encryption.

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