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Intelligent Business

Intelligent Business. INNOVATION. Loading…. s lides download: unnay.wordpress.com. TUTORIAL FOCUS. HOME. OUTLINE. DISCUSSING QUESTION. QUESTION1. QUESTION2. QUESTION3. QUESTION4. QUESTION5. DISCUSSING ACTIVITIES. SUMMARY. CASE STUDY. I. INTRODUCTI TO A PRODUCT.

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Intelligent Business

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  1. Intelligent Business INNOVATION Loading…. slides download: unnay.wordpress.com

  2. TUTORIAL FOCUS HOME OUTLINE DISCUSSING QUESTION QUESTION1 QUESTION2 QUESTION3 QUESTION4 QUESTION5 DISCUSSING ACTIVITIES SUMMARY CASE STUDY

  3. I. INTRODUCTI TO A PRODUCT • What is a product? • Product: Anything offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want. • What is a service? • Service: A form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. HOME OUTLINE DISCUSSING QUESTION QUESTION1 QUESTION2 QUESTION3 QUESTION4 QUESTION5 SUMMARY CASE STUDY

  4. II. COMPONENT OF PRODUCT OFFERING HOME AUGMENTED PRODUCT Customer Care Warrantee ACTUAL PRODUCT OUTLINE Quality Colour DISCUSSING QUESTION Core product Benefits Style QUESTION1 Fashion QUESTION2 Branding Delivery QUESTION3 Finance QUESTION4 Service QUESTION5 SUMMARY CASE STUDY

  5. III. THE SERVICE ELEMENTS HOME Perish ability Cannot store OUTLINE Inseparability Service and providers cannot separate • Intangibility • service quality signals DISCUSSING QUESTION Element of service QUESTION1 QUESTION2 Variability Aspect of service QUESTION3 Lack of ownership Invisible identify QUESTION4 QUESTION5 SUMMARY CASE STUDY

  6. IV. USES AND LIMITATIONS OF PRODUCT LIFE CYCLES HOME OUTLINE DISCUSSING QUESTION QUESTION1 QUESTION2 QUESTION3 QUESTION4 QUESTION5 SUMMARY CASE STUDY

  7. V. MANAGING PRODUCT PORTFOLIOS HOME Our competition position High Low High Research and Development Cash generated 0 Cash used - - - Net - - - OUTLINE DISCUSSING QUESTION QUESTION1 Market attractiveness QUESTION2 QUESTION3 QUESTION4 QUESTION5 Low SUMMARY CASE STUDY

  8. V. MANAGING PRODUCT PORTFOLIOS HOME OUTLINE DISCUSSING QUESTION QUESTION1 QUESTION2 QUESTION3 QUESTION4 QUESTION5 SUMMARY CASE STUDY

  9. V. MANAGING PRODUCT PORTFOLIOS HOME • Red: harvest or divest product, stop investing in new products, markets, or technology. • Yellow: hold market share • Green:Build market share; invest in new products market, or technology. OUTLINE DISCUSSING QUESTION QUESTION1 QUESTION2 QUESTION3 QUESTION4 QUESTION5 SUMMARY CASE STUDY

  10. VI. MANAGING NEW PRODUCTS There is much debating about new product development (NDP) as to what is meant the term new product. HOME OUTLINE DISCUSSING QUESTION QUESTION1 QUESTION2 QUESTION3 QUESTION4 QUESTION5 SUMMARY CASE STUDY

  11. VII. WHY DO PRODUCT FAIL? There are some common reasons why new product fail HOME OUTLINE DISCUSSING QUESTION QUESTION1 QUESTION2 QUESTION3 QUESTION4 QUESTION5 SUMMARY CASE STUDY

  12. VIII. NEW PRODUCT DEVELOP MENT PROCESS HOME OUTLINE DISCUSSING QUESTION QUESTION1 QUESTION2 QUESTION3 QUESTION4 QUESTION5 SUMMARY CASE STUDY

  13. VIII. NEW PRODUCT DEVELOP MENT PROCESS The reality of business life require management to develop the right products in the increasing shorter time frame. Here are the principle to do it. • Multi-functional team • Completeness and evaluation • Consumer involvement • Parallel processing • Strategic direction HOME OUTLINE DISCUSSING QUESTION QUESTION1 QUESTION2 QUESTION3 QUESTION4 QUESTION5 SUMMARY CASE STUDY

  14. VIIII. MANAGING INNOVATION HOME • Corporate strategy • Direction • Analysis • Objective OUTLINE External environment Internal environment DISCUSSING QUESTION Process development QUESTION1 QUESTION2 Technical development QUESTION3 Marketing strategy QUESTION4 QUESTION5 SUPPORT & SYSTEM SUMMARY CASE STUDY

  15. VIIII. MANAGING INNOVATION HOME TEAMWORK OUTLINE EXTERNAL OUTPUT EXCHANGE OF INFORMATION DISCUSSING QUESTION INNOVATION QUESTION1 QUESTION2 SENIOR MANAGEMENT QUESTION3 QUESTION4 REWARD QUESTION5 SUPPORT & SYSTEM SUMMARY CASE STUDY

  16. X. E-MARKETING PERSPECTIVE HOME OUTLINE DISCUSSING QUESTION QUESTION1 QUESTION2 QUESTION3 QUESTION4 QUESTION5 SUMMARY CASE STUDY

  17. KNOWLEDGE SHARING ACTIVITIES HOME OUTLINE DISCUSSING QUESTION QUESTION1 QUESTION2 QUESTION3 QUESTION4 QUESTION5 SUMMARY CASE STUDY

  18. Questions & Comments??? THANKS FOR YOUR GOOD PARITICIPATION!!!

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