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Intelligent Business

Unit 11: Markets. Intelligent Business. UNIT OBJECTIVES. Reading: Going, going, gone Language: Gerunds and inifinitives Vocabulary: Markets Career skills: Marketing offers Culture at work: The importance of relationships Dilemma & decision: Closing the deal (formal letter).

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Intelligent Business

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  1. Unit 11: Markets Intelligent Business

  2. UNIT OBJECTIVES • Reading: Going, going, gone • Language: Gerunds and inifinitives • Vocabulary: Markets • Career skills: Marketing offers • Culture at work: The importance of relationships • Dilemma & decision: Closing the deal (formal letter)

  3. This unit is about market: places where buyers and sellers of goods and services come together to make deals. Since the Internet has had a massive impact on consumer behaviour, the unit focuses particularly on electronic markets. Most businesses have a website, where potential purchasers can find out what the company offers.

  4. Keynotes • What companies involved in e-commerce do you know? • What about B2B? • What types of markets can you think of?

  5. Preview • 1 A • 2 C • 3 D • 4 E • 5 B

  6. Reading 1 • 1 E 2 F 3 B • 4 C 5 A 6 D

  7. Reading 2 • 1. eBay carries no inventory and therefore has no storage and delivery costs. Customers take on a number of function which mean that eBay does not incur conventional operating costs in a number of areas. • 2. In addition to providing storage and delivery, eBay’s customers are its products development, market research, merchandising and sales department.

  8. 3. eBay began in 1995 when Pierre Omidyar created Auction Web, an internet-based auction site, partly to help his girlfriend to trade her products. • 4. It is creating new categories and sites after observing seller activity. It is also providing commercial sellers with an e-commerce platform.

  9. 5. The risk of diluting eBay’s uniqueness by becoming a commercial e-commerce platform. E-commerce rivals.

  10. Vocabulary 1 • 2. auction 3. business • 4. characteristics 5. inventory • 6. clients 7. rate • 8.retailer

  11. Vocabulary 2 • 2. a 3. e 4.c 5.f 6.d • 1, 2 and 5 also refer to conventional offline businesses.

  12. Practice 1 • 2. writing / to write • 3. Knowing • 4. to apply • 5. graduating • 6. creating • 7. to read • 8. selling • 9.launching • 10. exchanging • 11. to discuss • 12. renaming • 13. getting • 14. financing

  13. Career skills • 2. ask for modification • 3. accept • 4. ask for modification • 5. refuse • 6. ask for modification • 7. accept • 8. refuse

  14. Listening 2 • A=Attention (good short title for the advertisement, use of keywords that will be used when searching) • I=Internet (good description of the product offered, four photos to give an impression of having seen the product) • D=Desire (giving something extra to creat desire, e.g. discount, promotional offer, freebie) • A= Action (bidding, closing the sale, getting your money, keeping the customer, building a long-term relationship)

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