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Social media for engagement and improvement

Social media for engagement and improvement. Steve Dale & Dave Briggs. Course Objectives. By the end of the day delegates will: Have a thorough overview of social media tools and approaches

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Social media for engagement and improvement

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  1. Social media for engagement and improvement Steve Dale & Dave Briggs

  2. Course Objectives By the end of the day delegates will: • Have a thorough overview of social media tools and approaches • Understand how local government and community campaigners use social media for innovation, engagement and improvement • Understand the basis of building a social media strategy for a local government project • Understand the risks of using and not using social media. • Know how social media complements and supports the work of Kent County Council. • Understand the parameters of using social media responsibly as a Kent County Council employee.

  3. Housekeeping • Fire alarms • Toilets

  4. What is the social web?

  5. Web 1.0 v Web 2.0

  6. RSSTaggingSharing Comments

  7. Let’s look at some tools

  8. and remember: you don’t have to like everything

  9. Blogging

  10. Social networks

  11. Wikis

  12. Social bookmarking

  13. Video sharing

  14. Photo sharing

  15. Twitter

  16. (that’s 1,313,873)

  17. Mashups

  18. What does this mean?

  19. The Long Tail (something about niches)

  20. "We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday."

  21. Here comes everybody

  22. Incredibly personaland yetIncredibly social

  23. “Given enough eyeballs all bugs are shallow”

  24. Effect for local gov:ReachInterestEngagement

  25. ListenAcknowledgeCreateShare

  26. How Government and Local Government is using this stuff (a sample)

  27. Councils and councillors using social media now • This map created by Liz Azyan represents councils using social media. Some may be single instances of a twitter feed by a councillor. Others are more well developed. http://tinyurl.com/nj67j8 - last update 1 March 2009

  28. Democratic engagement • In the face of low voter turnout, Socitm reported that County Councils saw their web traffic double at recent county council elections thanks to their provision of a sophisticated online election results service coupled with use of social media tools like Twitter, Facebook, RSS feeds and email alerts. (12 June 2009) • http://elections.derbyshire.gov.uk/

  29. Enhanced communications, greater transparency • Northamptonshire County Council CEX used YouTube to brief staff on internal changes, but open to anyone - increasing transparency

  30. Virtual worlds for planning • Birmingham are building a new library in the city. It is likely that we will build that first in second life (in fact we’ve just begun to do that highlighting the development area on a 3D visualisation on the Birmingham Island is Second Life) so that citizens and interested groups can help shape the physical building by suggesting changes or better ways to organise resources within it. • Birmingham is also building a new park in the city centre and the planners think second life, and in particular the way we have used Google Maps within it, is a useful tool to examine the planning options for the park. So you can put the park in situ long before the first sod of turf is laid. • (Dave Harte, Birmingham)

  31. Engaging youth • Wiltshire County council and sparksite.co.uk with youth activities and user generated content

  32. Campaign and event promotion through social networking • A number of councils have used Facebook successfully for event promotion. Some councils have Facebook fan pages. Could use targeted, paid for advertising using Facebook’s customer insight.

  33. Aggregated Web2.0 output • Hillingdon’s Use of Friendfeed means it’s easy to see Twitter, Flickr (photo), and YouTube video outputs

  34. Community conversation • Simply opening comments to council news published online is a way of promoting conversation between citizen and government (Lichfield DC, Stratford DC, Kirklees)

  35. Community images • Stratford-on-Avon District Council has built a web2.0 powered image library of council images and photos taken by local people and visitors • http://www.stratford.gov.uk/flickr/

  36. Youth engagement in positive activities • Stockport provides automated feeds of places to go and things to do for 13 to 19 year olds which can be received in a number of ways

  37. Council service blogs: libraries • Manchester libraries blog including a catalogue search function and podcasts • http://manchesterlitlist.blogspot.com/

  38. Councillor blogging • Mike Freer, Leader of Barnet council uses his blog to communicate with local residents. Content from area meetings is shared so the conversation can continue online

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