1 / 14

Since last residency– Notes from the field (aside from Sheening of Global Info)

Since last residency– Notes from the field (aside from Sheening of Global Info). Plus: Red Cross and other info needs in policy and practice (References are hyperlinked throughout). Why study this? Conflicts of definition in messaging. As human demands change, messages are renegotiated:

alaire
Download Presentation

Since last residency– Notes from the field (aside from Sheening of Global Info)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Since last residency– Notes from the field(aside from Sheening of Global Info) Plus: Red Cross and other info needs in policy and practice (References are hyperlinked throughout)

  2. Why study this?Conflicts of definition in messaging As human demands change, messages are renegotiated: • Ownership, • rights, • use, • commons, • resource, • and even nature . Environmental values change as does our understanding of these effects.

  3. Making sense of crises controversies/solutions Sustained analysis of CONSTRUCTION of language/channels --- • Helps identify strategies for effective info management and communication in future conflicts. • Keywords: Citizen engagement, crisis management, disaster preparedness, global tensions

  4. Crisis management tips:Be honest, quick, prepared/aware Current Japanese public goals: Keeping citizenry motivated and hopeful DESPITE disconnect/misinformation about nuclear energy • Be HUMAN. • Pre-build your TEAM. • Follow through.

  5. Why info needs are trending topic? Framing of need Public/civic engagement International Development/Relief

  6. Framing of need United States since 9/11: Nation lacks mandated framework for sharing of “terrorism-related information critical to protecting our homeland.” Japan, 2011: Emperor Akihito in unprecedented live address (summons memories of his father , Emperor Hirohito, in radio broadcast of Japan’s WWII defeat)

  7. Public/civic engagement You want to be in the places where your target audience is Tweet tracker in Japan

  8. Relief/natural disasters • Reverse 911 system used by Washington officials to ask coastal residents to move to higher ground. • Google-powered PERSON FINDER – Japan Earthquake 2011 • 72hoursdc.gov

  9. Case in point: Red Cross American Red Cross in one week went from image building to crisis communication.

  10. Worth observing: Winning/losing when you ask for public input • March 11: Worldwide Unfollow Charlie Sheen on Twitter Day: Do it for America (Village Voice) • @MikeBloomberg debuts @AskMike for public questions

  11. @AskMike is quickly asked by public: Askmike/ Do you not think the commercial sex industry should be allowed to flourish in NYC and bring in lots of tax money. AND

  12. And react appropriately during crisis . . . Not Barack-etology

  13. Final thoughts: Top 3 social media activities beyond dabbling Podcasting – beyond the written word Location-Based Marketing – Foursquare, Gowalla, FB places, etc. (8x as likely as online adults to use smart phones to search) Social Gaming: 70% of adults are gamers; typical social gamer is educated 40+ professional woman

  14. Thoughts?

More Related