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Website Review

Website Review. To Cover Goal of Project: To compare/contrast LD.com with that of competitors Research to see what needs improved or changed New ideas for site? Create better representation of LD’s strategy to our customers. Objective. Novo-Nordisk. PROs Product info. Benefits

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Website Review

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  1. Website Review

  2. To Cover Goal of Project: • To compare/contrast LD.com with that of competitors • Research to see what needs improved or changed • New ideas for site? • Create better representation of LD’s strategy to our customers Objective

  3. Novo-Nordisk PROs • Product info. • Benefits • Side-affects • Product name • Dosing • Patient info and description • Lists the partners of organization and site supporters. • Educate about products and company. • Media Link CONs • Lacks info about diabetes as a disease. http://www.novonordisk-us.com/documents/promotion_page/document/diabetes_care.asp Novo

  4. “Journey for Control” PROs • Easy to navigate and extremely helpful for both physicians and patients. • Many links for tools to help make this easier for patient. • Mobile app for diabetes • Online diabetes diary • Weekly activity tracker • Interactive conversation map tools • Educational purposes on diabetes • Entertaining ways of learning • Geared for both HCP and Patient use CONs • No info about products nor listings http://www.journeyforcontrol.com/journey_for_control/journeyforcontrol/for_patients/index.jsp?WT.svl=1 Merck

  5. Sanofi-Aventis PROs • Does list product names and their description CONs • Does give info about diabetes(Very limited though) • Site is geared toward product promotion and encouragement for purchases • Site is mainly directed for HCP’s use only http://www.diabetesmatters.co.uk/index.php?ID=17 http://en.sanofi.com/products/diabetes/diabetes.aspx Sanofi

  6. Where should it be located? What is it about? • Links that take the individual to respected sites that offer diabetes info in multiple languages other than just English and Spanish. • Should be clearly visible for all on homepage. Possibly under a tab titled Languages. Alternate Languages??

  7. Strengths: • Lilly partnerships Detailed info on Diabetes • Company Info • Lilly Programs • Site navigation • Weaknesses: • Lack of patient/physician communication • Lack of interactive apps/material • Little on info of how to live with diabetes • Written for HCP perspective • Opportunities: • Demand for interactive/mobile apps and easy site flow • Growing demand for better patient understanding • Building a better patient/physician relationship/understanding • Threats: • Ourselves: Not listing Products or having interactive content • Competition: Merck, having the competitive advantage on site S.W.O.T. of LD

  8. Establish a better physician/patient connection • Should change strategy to better both HCP and Patient understanding of diabetes, products, and one another's communication • Have a Patient Tab on the site like Merck’s that is specifically just for the patient and his/her understanding of diabetes written in words they can understand. • Outcome? • Will gain a stronger patient follow and trust in Lilly Diabetes by having established a stronger patient/HCP connection and a sense of patient understanding. • Alternate Language Links • To gain more of a multicultural audience which in turn helps promote Lilly’s name and possibly sales. • Outcome? • Will help Lilly become better known and understood throughout the non-English speaking world. My Recommendations?

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