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Scaling a Design Thinking Competency at Intuit

Scaling a Design Thinking Competency at Intuit . The Business Problem. Design’s Contribution. The Context. Providing a set of tools for engaging employees to think more creatively about enhancing value for customers. Moving beyond “designing for ease of use” to “designing for delight”.

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Scaling a Design Thinking Competency at Intuit

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  1. Scaling a Design Thinking Competency at Intuit

  2. The Business Problem Design’s Contribution The Context Providing a set of tools for engaging employees to think more creatively about enhancing value for customers Moving beyond “designing for ease of use” to “designing for delight” Maintaining leadership in creating customer value through innovation

  3. Creating Innovation Catalysts Training program Design Thinking into the company’s DNA

  4. Lean Startup Emphasize scientific experimentation Quick iteration Product releases Minimal funding

  5. Jumping the Bandwagons Creating Infrastructure Creativity through Structure

  6. The Role of Culture Design Thinking: Intuit’s DNA Design principals for the customer Design thinking is a core competency Set people up to Succeed

  7. Sources: Delight, by Design. June 6, 2013, Innovation Sets Intuit Apart as a Customer-Centric Leader Article by Bob Thompson, http://customerthink.com/delight_by_design_innovatin_sets_intuit_apart_as_customer_centric_leader/ http://www.ducttapemarketing.com/blog/2008/06/12/intuitive-logo-design/

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