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AIDS - The Campaign Proposal

AIDS - The Campaign Proposal. Yasmine Monica Joyzelle. Avoid the Scare…BE AWARE.!!!. Slogan Explanation: Many people live their lives not knowing whether they have AIDS or not. It is important to get tested because it doesn’t just affect you, but your sexual partners too.

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AIDS - The Campaign Proposal

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  1. AIDS- The Campaign Proposal Yasmine Monica Joyzelle Avoid the Scare…BE AWARE.!!!

  2. Slogan Explanation: Many people live their lives not knowing whether they have AIDS or not. It is important to get tested because it doesn’t just affect you, but your sexual partners too. • Purpose: The purpose of this campaign is to get people acquainted with the effects of AIDS and to encourage them to get tested today

  3. Description of existing situation “Approximately 1.1 million Americans are living with HIV/AIDS, and more than 56,000 become infected with HIV every year. One-third of them are between the ages of 13 and 29.” Through our campaign we’d like to see these numbers and statistics drop rapidly. We want to inform people that it’s ok to get tested, regardless of the outcome because you could save a life whether it’s you or a loved one. We plan on getting not only our community, but the whole USA involved with our campaign. GET TESTED TODAY.!

  4. Target Audience Our Target Audience would be children and adults ranging from age 13-29. This would be our target audience because one third of the people diagnosed with HIV/AIDS fall somewhere in between those ages. It is imperative to get them tested because not only could it save their life, but someone else's also.

  5. Goals of Campaign The Goals of our campaign are simple: PROTECT/PREVENT: those who are not infected by getting everyone tested and this will prevent them from infecting anyone else with the virus. FIGHT: Help those who are infected with the virus get the appropriate medical care needed by persuading people to donate to our charity.

  6. Campaign Method We plan on introducing our campaign by advertising on twitter, creating a website, and promoting our self on Fox 5 during sports events. We will get the community’s attention by stating facts and the importance of getting tested. The campaign will last 10 months which is more than enough time for everyone to see our advertisements, contemplate like normal people do, and actually go get tested for the AIDS virus We expect a large outcome from our target audience because once they see how endangered they are, they will want to know whether they’re healthy or not

  7. (10 months) Budgeting Project Leader: 500 x 10 = $5,000 Locations Rented: $8,000 x 10 = $80,000 Advertising: $10,000 x 10 = $100,000 Materials: $10,000 Workers: $2,500x10=$25,000 Artist/Engineer: $15,000 Financial Manager:$1,000x10= $10,000 Project Leader: $500x10= $5,000

  8. Reflection What lessons did you learn from the project? We learned that the numbers for people infected with the AIDS virus are way higher than we expected. We also learned that putting this campaign into play, with the right sponsor, could really help lower the statistics of people who have been diagnosed. What was the most difficult part of the project? The budgeting was definitely our most difficult part of the project because having a set budget means you have to carefully plan out how every bit of the money is going to be spent on the campaign. How did you resolve any issues or conflicts? - We didn’t really have any issued or conflicts because this project was fairly easy and we knew what we needed to do

  9. Get Tested Today Help in the Fight Against AIDS Today.!!! Get Tested Today Avoid the Scare…. BE AWARE.!!!!!!!!!! Get Tested Today Get Tested Today Get Tested Today

  10. Work cited http://www.amfar.org/about-hiv-and-aids/young-people-and-hiv/young-people-and-hiv-aids/ http://www.etu.org.za/toolbox/docs/aids/facts.html http://www.idph.state.il.us/about/womenshealth/factsheets/aid.htm

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