1 / 17

CSDC Campaign Proposal

CSDC Campaign Proposal. Amanda Gianni Brittany Flippo Alaina Nunn. Background Information. Asked to create a public relations program for the Counseling and Student Development Center Moving locations Can't hold more students Want to focus on non-traditional students. SWOT Analysis.

alyn
Download Presentation

CSDC Campaign Proposal

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CSDC Campaign Proposal Amanda Gianni Brittany Flippo Alaina Nunn

  2. Background Information • Asked to create a public relations program for the Counseling and Student Development Center • Moving locations • Can't hold more students • Want to focus on non-traditional students

  3. SWOT Analysis

  4. Audience Analysis

  5. Audience Analysis Total of enrolled students in Fall 2012: 19,927 In-State: 72% Out-of-State: 28% Male: 40% Female: 60% Resident Advisors: 200 International Students: 359 Faculty: 1,274

  6. Goal: Heighten awareness • Objective 1: To have 85% of JMU’s population know what services the CSDC provides and where it is located by the end of the 2014 Fall semester

  7. Goal: Communicate the move and rebrand CSDC • Objective 1: To have 85% of JMU’s population know the CSDC’s new location and recognize it as CSDC, not Varner House

  8. Goal: Improve CSDC’s online presence • Objective 1: To increase traffic to the CSDC’s website by 25% by the end of the 2014 Fall semester • Objective 2: To have 500 views on each new self-help video we create by the end of the 2014 Fall semester

  9. Goal: Engage JMU faculty • Objective 1: To have the faculty and residence advisors attend training sessions through departmental outreach meetings by the end of FROG week 2014

  10. Goal: Engage non-traditional students • Objective: To have 25% more non-traditional and international students engaged with CSDC by the end of the 2014 Fall semester

  11. Strategy: Audience Participation Tactic 1: Create an online presence

  12. Strategy: Publicity Tactic 1: Press Release Tactic 2: Interview Tactic 3: Print Media Ads

  13. Strategy: Special Events Tactic 1: Ribbon Cutting Ceremony

  14. Strategy: Activism Tactic 1: Flyers in International dorms Tactic 2: Train faculty and residence advisors

  15. Calendar Fall 2014 Semester September 8: Publish interview in The Breeze September 6: Ribbon Cutting Ceremony September 3: New website goes live September 2: Send press release to The Breeze September 1: Facebook and Twitter pages go live August 23: Finalize self-help videos August 21: Place flyers in International dorms August 20: Freshman Move-In August 15-19: Faculty and RA staff training

  16. Estimated funds available for this campaign, according to CSDC: $2,000 to $3,000 Estimated cost of ABA PR’s campaign: $1,500

  17. Evaluation

More Related