Explore New Dimensions in MUSIC PRODUCTION, ENTERTAINMENT AND EVENT TECHNOLOGY

1. Explore New Dimensions in MUSIC PRODUCTION, ENTERTAINMENT AND EVENT TECHNOLOGY 3 (Thu) – 5 (Sat) July 2014, Hall No. 7 PragatiMaidan, New Delhi

2. DJ Gear Studio Gear Stage Gear Touring Sound Entertainment & Ambient Lighting LED & Video Mapping Club Sound

3. INDIAN DJ EXPO 2014 Industry’s renewed expo on DJ & Studio Gear; Club & Touring Sound; Stage Gear; Entertainment & Ambient Lighting; LED & Video Mapping Technology Expo showcases Products and Technology for the DJs, Artists, Music Producers, Rental Companies, Event Management Companies, Club Land and the Hospitality Sector

4. ELECTRONIC MUSIC EXPO Making its debut in New Delhi ELECTRONIC MUSIC EXPO aims to be India’s leading expo for the music industry. Understanding current market trends and analysing future growth patterns ELECTRONIC MUSIC EXPO is focused on delivering to the industry players, new business opportunities in the growing music market in India. The ELECTRONIC MUSIC EXPO in New Delhi will bring forth the existing purchasing power and the growing interest in Musical Instruments by consumers. In addition to this, the Expo will also bring to the platform, the huge potential generated from the business of entertainment. So here is an opportunity to expand your business within a market that is pro-active and anticipated to be one of the biggest. The ELECTRONIC MUSIC EXPO is co-located with the INDIAN DJ EXPO thus offering the lucrative markets in India in entertainment and event technology. ELECTRONIC MUSIC EXPO 2014 Industry’s renewed expo for Musical Instruments and Music Production Technology

5. INDIAN DJ EXPO identifies with the booming Music Production, and Entertainment & Events market where the DJ has become an omnipresent figure. The future front-runner, that has emerged and risen to greater heights and raised the bar in the world of Entertainment and Events. The organisers acknowledge this shift and therefore have given prominence to that one professional ‘the DJ’ without whom Entertainment and Events are incomplete. WHY?INDIAN DJ EXPO Believe it or not – nobody purchases or recommends a wider range of audio and lighting products that the DJ . . . This shift in the market and the trend of innumerable Music Festivals hitting all nooks and corners of India, have resurrected the diminishing Music Recording Technology business, with the DJ and Artists alike producing world-class music tracks to cater to the huge demand of Electronic Dance Music of different genres. . . THE CLUB Dj- INFLUENCER THE MOBILE DJ – BUYER THE CORPORATE Dj– INFLUENCER / BUYER REMIXER / PRODUCER - BUYER THE BEDROOM DJ - BUYER THE WEDDING DJ - INFLUENCER

6. SIGNIFICANCE OF THE DJ THE MOBILE DJ – BUYER The Mobile DJ invests in a wide range of pro audio and lighting gear for the events he hosts. This professional buys DJ consoles, speakers, amps, signal processors, lighting effects, controllers, digital playback systems, accessories, speciality items and more. THE CORPORATE DJ– BUYER The Corporate DJ rents out and or invests in a wide range of pro audio and lighting gear for the events he hosts. This professional rents/ buys DJ consoles, speakers, amps, signal processors, lighting effects, controllers, digital playback systems, accessories, speciality items and more. THE CLUB DJ – INFLUENCER The Professionals who rock club land and set the dance floor on fire. Popular as the trend setters, the pulse of club land, not only are they the jockeys who spin the hits, but also influence purchases in club systems around the world.

7. SIGNIFICANCE OF THE DJ THE BEDROOM DJ - INFLUENCER REMIXER / PRODUCER - BUYER THE WEDDING DJ - INFLUENCER These upper-tier even planners and performers rent and/or purchase a wide range of high-end entertainment products, from video systems to audio and lighting, from costumes to backdrops and staging. Whether Dj’ing with turntables or a PC, producing music with vintage gear or plug-ins, they certainly hone their skills before taking it public. This hungry group – the very future of the market – hunt for the latest in analog, MIDI and studio gear. This growing community of creative professionals, mix and create the hits that establish new trends and have successfully impacted popular culture with their music. Club land evolves in the studio and producers require PC’s, softwares, hardware, studio monitors and more . . .

8. DJ’s RETAILER – MUSIC MEDIA Owner/Manager – RESTAURANTS / BAR MANUFACTURERS SOUND CONTRACTOR / INSTALLER THE TRADE THAT WILL ATTEND ARTISTS / MUSICIANS LIGHTING INSTALLER MUSIC ENTHUSIASTS PROJECT CONSULTANT / DESIGNER RECORD LABELS RENTAL COMPANY MEDIA - PRINT/ONLINE EVENT MANAGEMENT COMPANY LOCAL AUTHORITIES AUDIO RETAILER / DEALER DJ SCHOOLS / AUDIO TRAINING INST. LIGHTING EQUIPMENT DEALER COMMERCIAL VENUES NIGHT CLUBS RESTO BARS LOUNGES HOTELS GYMKHANAS TEEN ACTIVITY CLUBS and more . . .

9. VISITOR FOOTFALL - DEMOGRAPY ARUNACHAL PRADESH ASSAM BIHAR CHATTISGARH GUJARAT NAGALAND HARYANA ORRISA HIMACHAL PRADESH PUNJAB JAMMU & KASHMIR RAJASTHAN JHARKHAND SIKKIM MADHYA PRADESH TRIPURA MANIPUR UTTARAKHAND AND MEGHALAYA UTTAR PRADESH THE REST OF INDIA WEST BENGAL MIZORAM

10. Awards THE FEATURES & HIGHLIGHTS Hall Of Fame DJ / Music Production Schools Arena Mono Line Array Demo INDIAN DJ Performance Arena Video Mapping Laser Show DJ/Artist Performances Tech-Talk / Seminars / Workshops Workshop on Stage Design & Technology Seminar on AV for the Hotel Industry After Sales Service Zone

11. THE MARKETING PLAN Google Advertising Ads in Mainstream Newspapers Facebook Advertising Ads on Participating Companies’ Websites Fortnightly Newsletter Banner Ads on Trade Portals Weekly Email Blast Facebook Updates Presence at Music Events / Festivals Twitter Presence Teaser LinkedIn Presence Visitor Brochure Cable TV Ads Poster Displays Tele Calling Standee Displays SMS Campaign Radio Jingles

12. THE PARTNERS Title Sponsor Airline Partner Energy Partner Clubbing Partner Beering Partner Apparel Partner Beverage Partner Media Partner Radio Partner Online Partner Hospitality Partner Music Channel Partner

13. TITLE SPONSOR • The Title Sponsor will be projected as “presenting” the INDIAN DJ EXPO. • The Title Sponsor gets prominent logo presence and mention along with the INDIAN DJ EXPO logo everywhere and anywhere it appears and or is promoted. • On printed collaterals to Online banners to Printed Adverts to Posters to mention in Radio Jingles to Onsite-Signs and the Social Networks. • This Premium tie-up projects the support of the Title Sponsor, to the INDIAN DJ EXPO, largely as an industry initiative to uplift and develop the Entertainment and Events Industry in India – in terms of embracing technology and state-of-the-art products. • The Title Sponsor gets immense popularity and recognition in co-operating with an industry expo, aiming to grow the trade in the booming entertainment and events industry. • The target database, to invite the trade and the end-users, is approx. 25,000 resulting in a nationwide branding exercise for the Title Sponsor. Clearing indicating its intent of fuelling the growth of the industry. • During the event days, the footfall is expected to reach approx. 5,000 plus. Cost – Rs. 10,00,000 (Ten Lakh Only)

14. ENERGY PARTNER • An excellent opportunity for the brand to explore the Energy Partner status to create maximum awareness and impact for its brand pre-show (four months) and during the three expo days. • Tremendous Publicity within the Entertainment Industry, given the dynamics of the expo and the B2B and B2C profile of visitors that it caters to. The best platform that delivers the maximum ROI for your brand / product. The Visitor Profile that the INDIAN DJ EXPO will attract are largely the bulk consumers/promoters of your product. • The impressive Feature and Highlight list of the INDIAN DJ EXPO offers an excellent opportunity to the Energy Partner to get the maximum traction in the numerous segments of the Entertainment and Events Industry. • Energy Partner status will also expose the brands commitment to the Entertainment Space which is growing leaps and bounds. • The branding presence created for the Energy Partner will definitely justify the sponsorship and fulfil any or all ROI that the brand expects. • Energy Partner gets logo presence on all printed collaterals; emailers / newsletters; print ads; posters; social media sites and onsite-signs . . . Including logo presence on expo website and a video slot. • The target database, to invite the trade and the end-users, is approx. 25,000 resulting in a nationwide branding exercise for the Energy Partner. • During the event days, the footfall is expected to touch 5,000 plus. Cost – Rs. 5,00,000 (Five Lakh Only)

15. BEVERAGE PARTNER • An excellent opportunity for the brand to explore the Beverage Partner status to create maximum awareness and impact for its brand pre-show (four months) and during the three expo days. • Tremendous Publicity within the Entertainment Industry, given the dynamics of the expo and the B2B and B2C profile of visitors that it caters to. The best platform that delivers the maximum ROI for your brand / product. The Visitor Profile that the INDIAN DJ EXPO will attract are largely the bulk consumers/promoters of your product. • The impressive Feature and Highlight list of the INDIAN DJ EXPO offers an excellent opportunity to the Beverage Partner to get the maximum traction in the numerous segments of the Entertainment and Events Industry. • Beverage Partner status will also expose the brands commitment to the Entertainment Space which is growing leaps and bounds. • The branding presence created for the Beverage Partner will definitely justify the sponsorship and fulfil any or all ROI that the brand expects. • Beverage Partner gets logo presence on all printed collaterals; emailers / newsletters; print ads; posters; social media sites and onsite-signs . . . Including logo presence on expo website and a video slot. • The target database, to invite the trade and the end-users, is approx. 25,000 resulting in a nationwide branding exercise for the Beverage Partner. • During the event days, the footfall is expected to touch 5,000 plus. Cost – Rs. 5,00,000 (Five Lakh Only)

16. BEERING PARTNER • An excellent opportunity for the brand to explore the Beering Partner status to create maximum awareness and impact for its brand pre-show (four months) and during the three expo days. • Tremendous Publicity within the Entertainment Industry, given the dynamics of the expo and the B2B and B2C profile of visitors that it caters to. The best platform that delivers the maximum ROI for your brand / product. The Visitor Profile that the INDIAN DJ EXPO will attract are largely the bulk consumers/promoters of your product. • The impressive Feature and Highlight list of the INDIAN DJ EXPO offers an excellent opportunity to the Beering Partner to get the maximum traction in the numerous segments of the Entertainment and Events Industry. • Beering Partner status will also expose the brands commitment to the Entertainment Space which is growing leaps and bounds. • The branding presence created for the Beering Partner will definitely justify the sponsorship and fulfil any or all ROI that the brand expects. • Beering Partner gets logo presence on all printed collaterals; emailers / newsletters; print ads; posters; social media sites and onsite-signs . . . Including logo presence on expo website and a video slot. • The target database, to invite the trade and the end-users, is approx. 25,000 resulting in a nationwide branding exercise for the Beering Partner. • During the event days, the footfall is expected to touch 5,000 plus. Cost – Rs. 5,00,000 (Five Lakh Only)

17. RADIO PARTNER • An excellent opportunity is being offered to Radio Channels who wish to grab attention and stamp their presence in the NORTHERN and EASTERN regions by choosing to be the OFFICIAL RADIO PARTNER. • This allows an opportunity to the Radio Channel to deliver a message to the target audience of the INDIAN DJ EXPO that they are passionate about Music and support the new age Electronic Dance Music. • A great platform to interact with young minds and to draw them to your program and content thus helping the Radio Channel to popularize it’s name, within the Entertainment and Events spectrum. • And being associated with the INDIAN DJ EXPO would help create the buzz that the Radio Channel supports all such initiatives that propels music and music creation to the next level - to international standards. • Radio Partner status offers an exclusive opportunity for exclusive DJ and Artist interviews, exclusive coverage of the event and going live with the stations relevant content and networking with event companies. • Radio Partner gets logo presence on all printed collaterals; emailers / newsletters; print ads; posters; social media sites and onsite-signs . . . Including logo presence on expo website and a video slot. • The target database, to invite the trade and the end-users, is approx. 25,000 resulting in a nationwide branding exercise for the Radio Partner. • During the event days, the footfall is expected to touch 5,000 plus. Cost – Rs. 5,00,000 (Five Lakh Only)

18. MUSIC CHANNEL PARTNER • An excellent opportunity is being offered to Music Channels who wish to grab attention and stamp their presence in the NORTHERN and EASTERN regions by choosing to be the OFFICIAL MUSIC CHANNEL. • This allows an opportunity to the Music Channel to deliver a message to the target audience of the INDIAN DJ EXPO that they are passionate about Music and support the new age Electronic Dance Music. • A great platform to interact with young minds and to draw them to your program and content thus helping the Music Channel to popularize it’s name, within the Entertainment and Events spectrum. • And being associated with the INDIAN DJ EXPO would help create the right buzz that the Music Channel supports all such initiatives that propels music and music creation to the next level – at par to international standards. • Music Channel Partner status offers an exclusive opportunity for exclusive DJ and Artist interviews, exclusive coverage of the event and going live with the Channels relevant content and networking with event companies. • Music Channel Partner gets logo presence on all printed collaterals; emailers / newsletters; print ads; posters; social media sites and onsite-signs . . . Including logo presence on expo website and a video slot. • The target database, to invite the trade and the end-users, is approx. 25,000 resulting in a nationwide branding exercise for the Music Channel Partner. • During the event days, the footfall is expected to touch 5,000 plus. Cost – Rs. 5,00,000 (Five Lakh Only)

19. AIRLINE PARTNER • The Airline Partner will be projected as “official airline” for the INDIAN DJ EXPO. • The Airline Partner gets prominent logo presence on Printed collaterals to Online banners to Printed Adverts to Posters to Onsite-Signs and the Social Network. • This Premium tie-up projects the support of the Airline Partner, to offer benefits to the visitor travelling to the INDIAN DJ EXPO, and during their numerous business trips right through the year. • The Airline Partner gets immense popularity and recognition in co-operating with an industry expo, aiming to grow the trade in the booming entertainment and events industry. • The target database, to invite the trade and the end-users, is approx. 25,000 resulting in a nationwide branding exercise for the Airline Partner. Clearing indicating its intent, projecting air travel as the fastest and safest means to travel and arrive on time for business meetings. • During the event days, the footfall is expected to reach approx. 5,000 plus. Cost – Rs. 3,00,000 (Three Lakh Only)

20. CLUBBING PARTNER • The Club will be projected as “Clubbing Partner” of the INDIAN DJ EXPO. • The Clubbing Partner gets exposure on an industry platform that represents the entertainment business. • The Clubbing Partner gets exposure amongst the club goers. • The Clubbing Partner gets prominent logo presence on Printed collaterals to Online banners to Printed Adverts to Posters to Onsite-Signs and the Social Network. • This Partnership will entail exchange of flyers to be posted on Social Networking Sites as and when needed. • The target database, to invite the trade and the end-users, is approx. 25,000 resulting in a nationwide branding exercise for the Airline Partner. Clearing indicating its intent, projecting air travel as the fastest and safest means to travel and arrive on time for business meetings. • During the event days, the footfall is expected to reach approx. 5,000 plus. Cost – Rs. 3,00,000 (Three Lakh Only)

21. APPAREL PARTNER • No better opportunity than the Apparel Partner to address a market segment that is style conscious and has the deep pockets to spend on casual wear and other accessories. • INDIAN DJ EXPO is the perfect event and platform to showcase your Apparel Brand, to get noticed, to be spoken about. • A perfect platform to network with the “party makers” and the “party goers”. • A platform to introduce the latest in style statements that will be well received by the people who party hard. • The Apparel Partner gets prominent logo presence on Printed collaterals to Online banners to Printed Adverts to Posters to Onsite-Signs and the Social Network. • The target database, to invite the trade and the end-users, is approx. 25,000 resulting in a nationwide branding exercise for the Airline Partner. Clearing indicating its intent, projecting air travel as the fastest and safest means to travel and arrive on time for business meetings. • During the event days, the footfall is expected to reach approx. 5,000 plus. Cost – Rs. 3,00,000 (Three Lakh Only)

22. HOSPITALITY PARTNER • The Travel House will be projected as “Hospitality Partner” for the INDIAN DJ EXPO. • The Hospitality Partner gets prominent logo presence on Printed collaterals to Online banners to Printed Adverts to Posters to Onsite-Signs and the Social Network. • This Premium tie-up projects the support of the Hospitality Partner, to offer benefits to the visitor travelling to the INDIAN DJ EXPO, and during their numerous business trips right through the year. • The Hospitality Partner gets immense popularity and recognition in co-operating with an industry expo, aiming to grow the trade in the booming entertainment and events industry. • The target database, to invite the trade and the end-users, is approx. 25,000 resulting in a nationwide branding exercise for the Airline Partner. Clearing indicating its intent, projecting air travel as the fastest and safest means to travel and arrive on time for business meetings. • During the event days, the footfall is expected to reach approx. 5,000 plus. Cost – Rs. 2,00,000 (Two Lakh Only)

23. THANK YOU Email: manuel.dias@indiandj.in Contact: +91-9819411558