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Uson Buang Pongco Bonga Rare Pride Campaign Ruby Mendones Myrna Baylon Mayor Tobias Betito

Uson Buang Pongco Bonga Rare Pride Campaign Ruby Mendones Myrna Baylon Mayor Tobias Betito.

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Uson Buang Pongco Bonga Rare Pride Campaign Ruby Mendones Myrna Baylon Mayor Tobias Betito

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  1. UsonBuangPongcoBonga Rare Pride Campaign Ruby MendonesMyrna Baylon Mayor Tobias Betito To afford the MPA communities full communication and barrier removal support for them to shift from being passive to active stakeholders who fish outside the NTZ and pass intelligence in enforcement. SOCIAL MARKETING CAMPAIGN

  2. As a result of the Threat Ranking… The Social Marketing Strategy SOCIAL MARKETING CAMPAIGN

  3. Brand and message 3 Key Messages: 1. I am a responsible steward of God’s Creation. I protect the MPA by reporting intrusions. 2. I allow snapper to grow and lay eggs by fishing outside the NTZ. 3. I am a fisher for my community. This is my mission. Your top idea for a Slogan: “Bukhawonpadakolon, buhaydagatatamanon” (Help protect and increase snapper population and uphold life systems in the coastal areas within the MPA) Proposed Flagship Species : Snapper SOCIAL MARKETING CAMPAIGN

  4. top 5 SM activities • Fiesta- reach high; depth: low to medium • DalawTuro: high reach; high depth • Mural: high reach, medium depth • Mascot/costume of snapper: high reach, medium depth • Dramatized radio plug: high reach, medium depth Social marketing activities SOCIAL MARKETING CAMPAIGN

  5. top 3 BR activities • SM as communication support to BR • Revision of Mgt Plan and reorganizing the ManCom • Retooling of law enforcement volunteers Supporting activities SOCIAL MARKETING CAMPAIGN

  6. Shared objective: Climate change proofed MPA -awareness of Community on MPA’s role in food security and resiliency Vision for the future SOCIAL MARKETING CAMPAIGN

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