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Group Members: Cathy Olvera, Jonathan Taylor, Onelio Francisco, Ryan Quinonez

Group Members: Cathy Olvera, Jonathan Taylor, Onelio Francisco, Ryan Quinonez. What is Yelp?.

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Group Members: Cathy Olvera, Jonathan Taylor, Onelio Francisco, Ryan Quinonez

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  1. Group Members: Cathy Olvera, Jonathan Taylor, Onelio Francisco, Ryan Quinonez

  2. What is Yelp? Our group was familiar with Yelp before this project, but we were uncertain as to how much of an impact Yelp could have on a business. This presentation uncovers how Yelp works and how it can benefit or harm a company. • So what exactly is Yelp and how does it impact businesses…?

  3. Impact of Yelp • How businesses/professionals connect using Yelp • Helps them establish a presence in the market • Assists with customer awareness • Ratings • Reviews • Allows them to advertise • Provides them with a behind the scenes dashboard

  4. Potential Benefits and Dangers • Dangers: • Fake reviews by competitors are a real thing • Negative reviews can hurt your bottom line • The system that filters reviews to display can be difficult to understand • Some believe the spam filter is biased depending on whether a company pays to advertise on Yelp or not • Benefits: • Yelp is convincing people where to spend money • Instant feedback from customers via smartphone. • Businesses can advertise on the site as well. • The average increase in annual revenue for small businesses with a yelp account in 2013 was 8,000 and 23,000 with small businesses who advertised on Yelp

  5. Yelp Tips and Best Practices • In case of a negative review… • Always be professional and respond diplomatically. • Fill out your business’s profile completely. • Add pictures, post hours, address, website, link to menu, etc. • Stay involved with your following on Yelp. • Make announcements and offers regularly on Yelp. • Don’t blatantly ask your favorite customers for Yelp reviews. • Most people will notice all the perfect & biased reviews, hurting your credibility. • Display a Yelp sticker on your front door!

  6. Download the app or visit www.Yelp.com • How YOU can begin to benefit by using Yelp! For Customers For Businesses Find your business, claim it, and create your profile!

  7. Questions?

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