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Programs and Exhibits. New Principles for participation. Museum Rules and Manners Prior to your visit, please review the Museum rules with students and chaperones.
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Programs and Exhibits New Principles for participation
Museum Rules and Manners Prior to your visit, please review the Museum rules with students and chaperones. Out of respect for yourself, other visitors, and the art... Keep your hands to yourself. Please keep a safe distance from art objects, walls, platforms, and cases. The oils, salts, and acids in our sweat can damage works of art. Food, drinks, and chewing gum are not allowed in the galleries. Leave lunches downstairs in the Student Center and backpacks on the bus. The Museum is not responsible for lost items. Be respectful of other visitors in the Museum by using a quiet voice when walking through the galleries. Make sure to only use pencils and folders in the galleries. Pens and clipboards can damage works of art. Cell phones must be turned off while in the galleries. Exposure to camera flashes damages works of art. Photography is permitted without flash in collection galleries; however, photography is not permitted in exhibition galleries.
New means of outreach and involvement – and new ways to define participation Opportunities to reach new audiences – and change audience expectations Shifting authority and control Changed relationships between public and cultural institutions, between departments in the institutions Blurring boundaries between ‘programs’ and ‘exhibits’
Things to consider… Who is the audience(s)? How is participation/engagement defined? Encouraged? Valued? What is the purpose of the engagement? How does the public benefit? How does the institution benefit? Are there downsides?
Nina Simon’s principles for participation • Good projects: • create new value for the institution, participants, and non-participating audience members • Offer scaffolding to support people’s participation • Meet visitors needs – • Convey that their participation matters • Offer clear information about what to do (but with flexibility) • Show respect • Integrate products of participation back into the institution in a quick and respectful way
The museum experience Adding programs to deepen experience with content
http://vimeo.com/18596090 “Voice Piece for Soprano,” Yoko Ono (1961): Scream: 1. Against the wind 2. against the wall 3. against the sky
Expanding audiences Using online/digital content
Library of Congress flickr stream • 10.4 million views of the photos on Flickr. • 79% of the 4,615 photos have been made a “favorite” (i.e., are incorporated into personal Flickr collections). • More than 15,000 Flickr members have chosen to make the Library of Congress a “contact,” creating a photostream of Library images on their own accounts. • 7,166 comments were left on 2,873 photos by 2,562 unique Flickr accounts. • 67,176 tags were added by 2,518 unique Flickr accounts. • 4,548 of the 4,615 photos have at least one community-provided tag. • Less than 25 instances of user-generated content were removed as inappropriate. • More than 500 Prints and Photographs Online Catalog (PPOC) records have been enhanced with new information provided by the Flickr Community. Data from first 9 months of use
Danger of social media becoming the point of social media? • How are these adding value to the institution? • How much participation is justified or warranted? • “If you build it, they will come…” or not? • What are the benefits to the institutions? • What happens to the role of “the expert” or the authority of the institution?
What would it look like if cultural institutions joined this participatory culture? Nina Simon’s hierarchy of social participation