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Visual and Verbal Features of Static Images (1.7, 3 credits)

Visual and Verbal Features of Static Images (1.7, 3 credits). All verbal (spoken, written) and visual (things we see) elements must work together to show a message/idea/mood/feeling. This means that there must be a link between the visual and verbal. . Visual features . . Symbols.

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Visual and Verbal Features of Static Images (1.7, 3 credits)

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  1. Visual and Verbal Features of Static Images (1.7, 3 credits) All verbal (spoken, written) and visual (things we see) elements must work together to show a message/idea/mood/feeling. This means that there must be a link between the visual and verbal.

  2. Visual features. Symbols. Something used for or regarded as representing something else; a material object representing something. It goes beyond what the sign represents. For example, a flag as a symbol it may express at a deeper level a whole range of feelings, experiences and meanings that the history of the country embodies. Effect: Adds depth of thought to your work.

  3. Visual features • Dominant image. The dominant image is the shape/figure/object/words which stand out from the rest. Effect: It attracts attention to the image and should be its most effective part. It may be graphic or language based, or both.

  4. Colour • Colouris more than decorative. Different colours suggest different messages. • E.g. pink is associated with femininity, white with purity, red with danger, anger or love, and green with nature. Black is associated with death. • Contrast colours (e.g black and white) can show the juxta-position of two contrasting or opposing ideas in the same text. • Effect: Adds depth of meaning to your text and expresses deep ideas subtlely.

  5. Other visual features • Background images/colour • Effect: sets mood/tone of the image • Reinforces or contrast with the main visual image • Layering/pasting of images over each other Effect: show different events/layers of history/perspectives/past or future together/events happening at the same time. • Important images/words next to each other. • Effect: to show the relationship between the verbal and visual.

  6. Verbal features • Verbal features should back up the main ideas of the text and link to the visual images in a clever and subtle way. You should choose words or quotes from your chosen text. ･ • What kind of vocabulary has been used? E.g. colloquial language, jargon, slang • Effect: show us the tone of the story. • Have words been used cleverly? E.g. puns, hyperboles, cliches. • Effect: Attract attention. • ･Has any figurative language been used? E.g. similes, metaphors, personification･Have any sound devices been used? Alliteration, rhyme, repetition, assonance • Effect: Reinforce visual images and create images in our minds.

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