AIDA Cycle

Nov 01, 2011

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Intellectual Property of Hi-Impact. 2. Awareness. In the awareness stage, a CEO becomes aware that there is a possible solution to his nagging problem, i.e. increased production cost.Instead of ignoring or tuning out the marketing message, he begins to tune in.Some CEOs remain in the awareness stage for a length of time, while others move quickly to the interest stage.At his point, a third party endorsement of a particular solution, i.e. global outsourcing, is key to moving him to the inte13

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AIDA Cycle

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