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AIDA model

AIDA model. Group 3. Attention. Nice animated graphic Creating out of the ordinary scenario ( unfolding car in the house). Interest. Showcasing the simplicity of the concept Showing the accessibility for everyone Showing the car that a person could soon own. Desire.

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AIDA model

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  1. AIDA model Group 3

  2. Attention • Nice animatedgraphic • Creating out of the ordinary scenario (unfoldingcar in the house)

  3. Interest • Showcasing the simplicity of the concept • Showing the accessibility for everyone • Showing the carthat a person couldsoonown

  4. Desire • Putting a car in ”customers” house – makes it easier to imaginehavingone. • It is also small (fits to the entrance) whowouldn’twant to have one.

  5. Action • The ad encouragespeople to ”live for the moment” • It shows that it is easy to get the car – don’teven have to leavehome.

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