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IBISWorld Industry Research Defining Your Clients Operating Environment

IBISWorld Industry Research Defining Your Clients Operating Environment. George Van Horn US Client Services Team Major Accounts Department. WWW.IBISWORLD.COM 2. IBISWorld Introduction. 40 year old Australian company / 10 years in the US

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IBISWorld Industry Research Defining Your Clients Operating Environment

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  1. IBISWorld Industry ResearchDefining Your Clients Operating Environment George Van Horn US Client Services Team Major Accounts Department

  2. WWW.IBISWORLD.COM 2 IBISWorld Introduction • 40 year old Australian company / 10 years in the US • Publishes the largest collection of U.S. Industry Research & Risk Analysis available. • Publishes consistent analysis for Global Industries, Australia, China, and United Kingdom

  3. WWW.IBISWORLD.COM 3 IBISWorld Introduction • Focus on Industry Research - the missing link between the external economy and specific companies. • Assess 30-35 Competitive Conditions that Influence Industry Health & Performance for each of 1200 US Industries and 1200 International Industries. • Provide a framework for understanding the environment an individual company operates in.

  4. WWW.IBISWORLD.COM 4 Why Do Business Advisors Use IBISWorld? • Make 1st & 2nd Stage Research more cost effective. • Allow users to understand the industry conditions & characteristics that help identify strengths, weaknesses, opportunities, threats. • Flexible platform – applicable to both large companies (divisions), middle market and even small firms.

  5. WWW.IBISWORLD.COM 5 “Core” Deliverables • US Industry Research (700+ report titles) • 30-40 page reports, analysis, data & graphics • Consistent Formatting & Topical Coverage • US Industry “iExpert” reports” (700+ report titles) • 4-5 page summary reports • Business Environment (200+ report titles) • Economic, demographic, financial & social forecast variables…..key drivers to industry forecasts

  6. WWW.IBISWORLD.COM 6 New Resources Available 2013 • US Specialized Industry Reports (525+) • Focused on more narrowly defined product/service segments & “emerging industries”. • 4-6 New Reports are added every week. • Global Industry Reports (75+) • China Industry Reports (200+) • UK Industry Reports (400+) • AU Industry Reports (500+)

  7. WWW.IBISWORLD.COM 7 Why Industry Research Matters……

  8. WWW.IBISWORLD.COM 8 Industry Matters • Industry conditions can vary widely within the economy and broad economic sectors. • Coverage at a 5 digit NAICS level of detail provides a better connection between the economy and company specific conditions. • Companies have an incentive to target the best opportunities (customers) and avoid the laggards.

  9. WWW.IBISWORLD.COM 9 Food& Beverage Conditions Vary (*) Risk = the difficulty of the business environment

  10. WWW.IBISWORLD.COM 10 Retail Has Winners & Losers ... (*) Risk = the difficulty of the business environment

  11. WWW.IBISWORLD.COM 11 SBDC’s / ITC’sWork Better & Smarter

  12. WWW.IBISWORLD.COM 12 SBDC / ITC Industry Research Applications • Business Planning / Strategy • Funding / Credit • Economic Development (*) • Prioritize opportunities, work smarter, • faster & be more successful!

  13. WWW.IBISWORLD.COM 13 SBDC/ITC Applications • Meeting Preparation with iExpert Summaries • Business Plans & Startups • Business Expansion • Loan Assistance • High Level Strategy • Consulting (marketing, sourcing, credit)

  14. WWW.IBISWORLD.COM 14 Identifying the Right Industry Or The Best Alternatives

  15. WWW.IBISWORLD.COM 15 Searching for an Industry • Search against All Report Databases • Or go to a selected Report Database landing page

  16. WWW.IBISWORLD.COM 16 Searching via Industry Lists From the Report Database landing pages… • Reveal Sector Lists or Scroll Down to review the full NAICS Structure of US Reports by Sector • Clicking any Sector and then title will take you to the individual report

  17. WWW.IBISWORLD.COM 17 Searching for an Industry Tips: • NAICs code (5 digit) search will work very well…… • Searching by large company name will work well….(each report identifies top 4-6 companies in an industry) • By industry title (i.e. broad product category “appliance”)will produce good results…. • By product/service (i.e. narrow product ..refrigerator)will require more effort and closer scrutiny…..

  18. WWW.IBISWORLD.COM 18 Searching for an Industry When only a product / service description is available • http://www.census.gov/eos/www/naics/ • use 2007 NAICs Key Word Search box….”Bench”

  19. WWW.IBISWORLD.COM 19 Searching for an Industry • From “Bench” search, select an industry title…. • If product description is applicable, search IBISWorld for related 5 digit code.

  20. WWW.IBISWORLD.COM 20 Searching for an Industry Q: What if the product or service is too narrowly defined? A: Identify and use the best components available • Economic Drivers • Consumer Recreational Spending • Time Spent on Recreational Activity • Time Spent Playing Sports • Key End-Markets • State Parks • Amusement Parks • Golf Courses • Wholesalers • Key Suppliers • Input A. • Input B. • Input C. Bench Manufacturing • Threat of New Entrants / Substitutes • Import Trade ? • Substitute Product (material)

  21. WWW.IBISWORLD.COM 21 Summary • IBISWorld industry research content allows users to understand the competitive conditions that influence industry health and performance. • Industry characteristics and attributes allow users to better evaluate & understand individual companies …..those you do business with. • Industry research supports better relationships with those you do business with & those you want to do business with. 21

  22. WWW.IBISWORLD.COM 22 Let’s Visit the Web Site

  23. Thank You georgev@ibisworld.com 917-267-0341 WWW.IBISWORLD.COM

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