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How SMS is Significant in this Modern Marketing Era

In this modern marketing using SMS as a marketing strategy can provide you many benefits. It improves you to increase the client database, promote your business, develop faith into the customers. SMS is a prominent solution of marketing in this modern marketing era.

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How SMS is Significant in this Modern Marketing Era

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  1. How SMS is Effective in this Modern Marketing Era

  2. ➢ With the enhancement of smart phones, SMS has become the most popular way of communicating.  According to a survey, 80% of people use texting for business and they couldn’t go even 10 minutes without responding to a text.  SMS has become the most prominent way for Businesses to generate revenue.

  3. PUSH NOTIFICATIONS AND ALERTS  Application-to-person (A2P) SMS can let businesses securely share notifications, login confirmations, password resets, and status updates.  By 2018, 1.7 trillion A2P texts are expected to be sent globally.

  4. ONE-TIME PASSWORDS (OTP)  It is the most common A2P texts sent by businesses to prevent security breaches.  Banking or financial services company uses OTP Services.  OTP texts are majorly used for bank authentication. 1234

  5. EVENT REMINDERS  SMS is a great way to send reminders, pickup and delivery notices, and event invitations.

  6. CUSTOMER SUPPORT  Texting provides a simpler, better customer experience for giving quick answers or updates such as payment confirmations, product availability, and shipping alerts.  More than 1/2 of consumers prefer texting with customer support over other methods.

  7. SOCIAL INTEGRATION  Social apps use SMS to authenticate users, strengthen security, and even reach users who don’t have mobile data.

  8. E-COMMERCE (DISCOUNT, COUPONS & VOUCHERS)  E-commerce websites use text messaging for order confirmations, notifications and running promotions by sending offers. delivery

  9. MESSAGE PERSONALIZATION  Businesses can now create and send automated personalized texts to their customers by using collected data such as location information, shopping preferences or discount on birthdays.

  10. MARKETING CAMPAIGNS & SALES PROMOTIONS ➢ More than 80% of consumers prefer receiving special offers via text Message.  Almost 90% of marketers are using text messaging. And over 85% of them reported that SMS texting is very effective.

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