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Headlight: ICT Project Lesson 1: Logos.

Headlight: ICT Project Lesson 1: Logos. Aims:. To introduce the Headlight ICT project. To understand what makes a good logo. Be able to design your own company logo using a design software package. Headlight ICT Project:.

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Headlight: ICT Project Lesson 1: Logos.

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  1. Headlight: ICT Project Lesson 1: Logos.

  2. Aims: • To introduce the Headlight ICT project. • To understand what makes a good logo. • Be able to design your own company logo using a design software package.

  3. Headlight ICT Project: • Your challenge is that you are going to pitch to the VW Group your idea for a new special edition model/concept vehicle for one of their ranges (this could be for Porsche, Audi, VW, Seat Skoda, Bugatti, Bentley, Ducati, Scania or Lamborghini). • Research who you would sell this vehicle to e.g. your target market, create surveys and produce charts and graphs to show your findings visually. • Create a 3D design for your vehicle using a 3D design package and then either create and edit an advert for it using flip-up cameras or create an app for it. • Finally you will present your whole pitch to the VW group in the way of a high end PowerPoint or Prezi at the end of the project.

  4. Headlight ICT Project: • The Key Skills that will be developed throughout this project are: • Communication. • Decision Making. • Innovation. • Evaluation. • Team Work. • Personal Effectiveness. • Problem Solving. • Independent Learning.

  5. Time to pick your company teams: Click and input class list to generate a random fruit machine name/team picker: http://www.classtools.net/education-games-php/fruit_machine

  6. Your company believes in the Team Mentality: Level 3 • I can work as part of a team. • I know that we are all responsible for the work. Level 5 • I let people know if they are failing the team in a constructive way. • I can negotiate. • I encourage people to take responsibility for their part of the work. • I am open minded about other people’s suggestions. Level 7 • I play a lead role in the team. • I motivate team members so they will join in. • I let people know when they are doing well. • I encourage the team to keep going if things seem to be going wrong.

  7. In your groups you have 5 minutes to come up with your company name: It needs to be: • Relevant to the VW Group. • Catchy. • Memorable.

  8. Top 10 Work Skills…which ones do you have? • What do you think are The Top 10 skills are that employers are looking for in new employees? • 1). VERBAL COMMUNICATION: Able to express your ideas clearly and confidently in speech. • 2). TEAMWORK - Work confidently within a group. • 3). COMMERCIAL AWARENESS: Understand the commercial realities affecting the organisation. • 4). ANALYSING & INVESTIGATING: Gather information systematically to establish facts and principles, plus the ability to problem solve. • 5). INITIATIVE/SELF MOTIVATION: Able to act on initiative, identify opportunities & proactive in putting forward ideas & solutions.

  9. Top 10 Work Skills…which ones do you have? 6). DRIVE: Determination to get things done. Make things happen & constantly looking for better ways of doing things. • 7). WRITTEN COMMUNICATION: Able to express yourself clearly in writing. • 8). PLANNING & ORGANISING: Able to plan activities & carry them through effectively. • 9). FLEXIBILITY: Adapt successfully to changing situations & environments. • 10). TIME MANAGEMENT: Manage time effectively, prioritising tasks and able to work to deadlines. • Use these to help decide your job titles….

  10. In your group assign people their job titles: • You have 5 minutes discuss each person’s skills around the table, and decide which person in the group would be most suited to be: • Chief Executive Officer - responsible for ensuring every team member is on task and meeting deadlines. • Managing Director – responsible to the Group Leader, and is in charge if the Group leader is away. • Head of Design – responsible for all things creative. • Technical Support – responsible for any ICT problems the team members have. • Head of Communications – responsible for making sure information is communicated and presented well. • Optional: Present to the class a short speech on who is in your team, what team skills you collectively have, who will lead your group and why?

  11. What is a Logo? • A logo is a specific symbol chosen to represent a company. • It can be a drawing, illustration, symbol, abbreviation, lettering style, or word. • Today we are going to set you a task to use and explore a 3D design package e.g. Google Sketch up to create a logo. • Later in the project I will give you more help on how to use the software and in greater detail to design your car, but for now I want you to do more independent learning and exploration to design your Team’s Logo after watching a quick video clip.

  12. In a moment we will design your company’s Logo…but first guess the logos:

  13. Logos of the VW Group & The IMI:

  14. Logos have 5 important design elements: • Describable. • Memorable. • Effective without colour. • Scalable i.e. work when just 2cm in size. • Relevant to the industry in question.

  15. Different Types of Logos: • Wordmark logo – mainly uses text and typeface to create its message, though other elements might be included e.g. Google. • Lettermark logo – similar to a wordmark but consists of initials or abbreviations e.g. like the one used by BBC. • Brandmark logo – a graphic symbol usually simple but powerful, that comes to represent the company in an abstract way e.g. Nike, Apple. • A combination mark logo – (also called an iconic logotype) combines a wordmark with a brandmark, communicating both a company’s identity and its purpose e.g. Audi.

  16. Design your own Logo..make sure its: • Individually, quickly roughly sketch up using a pencil and paper a design for your logo for your company. • State what type of logo it is. • Explain why you have designed your logo in this way. • You have 3 minutes: http://www.classtools.net/education-games-php/timer select a soundtrack

  17. Design your company Logo: • As a company look at everyone’s designs and choose which one you like best or incorporate bits of some of them and create your company’s logo. • State what type of logo it is. • Explain why you have designed your logo in this way.

  18. Success Criteria…Is your company’s logo: Describable Memorable Scalable Relevant A Good Logo Effective without colour

  19. Now use a software package to create your logo: • Take your rough hand drawn sketch and create your company’s logo using: • Google Sketch-up, Paint or another package. • Extension exercise come up with a strap line under it... Video clips on how to create a Logo: http://youtu.be/ocBVeM5EKA0short clip http://youtu.be/sDPA0t9zMiMlong clip

  20. Is your company’s logo: Describable Memorable Scalable Relevant A Good Logo Effective without colour

  21. Make improvements:GGB • Now work in your company’s to improve your logos using your assessment sheets please: • What is Good? • What is Great? • What could be Better?

  22. Pick your winning logo from your company’s employees who have all had a go at creating it on a 3D design package…

  23. Aims: • To introduce the Headlight ICT project. • To understand what makes a good logo. • Be able to design your own company logo using a design software package.

  24. For your homework research questionnaires. • What type of questionnaire would be good to discover your vehicles target market, which means who you want to sell to? • Register with a free questionnaire maker e.g. Quick Surveys or Survey Monkey and start to draft a questionnaire. • https://www.quicksurveys.com/ • https://www.surveymonkey.com/ • Use your college/school email address and WRITE DOWN YOUR LOGIN, IN YOUR DIARY FOR USE AT SCHOOL/COLLEGE!

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