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Ethos, Pathos, Logos

Ethos, Pathos, Logos. Rhetorical Devices. What are Ethos, Pathos and Logos?. Ethos - The credibility of the person delivering the message. Pathos - Gaining an emotional connection with your audience. Logos - Using logical facts for your argument. Ethos.

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Ethos, Pathos, Logos

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  1. Ethos, Pathos, Logos Rhetorical Devices

  2. What are Ethos, Pathos and Logos? • Ethos - The credibility of the person delivering the message. • Pathos - Gaining an emotional connection with your audience. • Logos - Using logical facts for your argument.

  3. Ethos • If you want to convince your audience of something, they have to see you as a credible source. • Respect • Good Character • Trustworthy • Authority on topic

  4. Ethos • “Keep in mind that it isn’t enough for you to know that you are a credible source. Your audience must know this. Ethos is your level of credibility as perceived by your audience.”

  5. Pathos • In order to grasp the attention of your audience, you have to appeal to their emotions. • Evoke feeling in your audience using words and visuals. • Love, fear, sympathy, etc. • Evoke negative feelings when talking about the competition. • Hate, envy, pain, etc.

  6. Pathos • “Emotional connection can be created in many ways by a speaker, perhaps most notably by stories. The goal of a story, anecdote, analogy, simile, and metaphor is often to link an aspect of our primary message with a triggered emotional response from the audience.”

  7. Logos • Backing up your point using facts and a logical argument. • Do you make sense? • Have you used evidence? • Facts, statistics, etc.

  8. The 5 Canons of Rhetoric • Invention • Arrangement • Style • Memory • Delivery

  9. Works Cited Dlugan, Andrew. “Ethos, Pathos, Logos: 3 Pillars of Public Speaking.” Six Minutes: Speaking and Presentation Skills. Six Minutes Mag., 24 Jan. 2010. Web. 25 Jan 2011. The College Board. The AP Vertical Teams Guide for English. 2002. Print.

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