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NetAware 2012 - Homeless

Team B. NetAware 2012 - Homeless. Executive Summary. Part 1 of 3. Campaign O verview. Main Goal Awareness Creation Online promotion Social Exclusion Samu Social Romania. Key Results. 481  287 & 194 75.638  54.727 & 20.911 0,64 %  0,52% & 0,93%. Preliminary Conclusion.

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NetAware 2012 - Homeless

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  1. Team B NetAware 2012 - Homeless

  2. Executive Summary Part 1 of 3

  3. CampaignOverview • Main Goal • Awareness Creation • Online promotion • SocialExclusion • SamuSocial Romania

  4. KeyResults • 481 •  287 & 194 • 75.638 •  54.727 & 20.911 • 0,64% •  0,52% & 0,93%

  5. Preliminary Conclusion • Awareness ↑ • Limited Budget • 1st Time • SamuSocial Romania • Different Goal • Other Options?

  6. Future Online Marketing Recommendations • Integrated Online Strategy • SocialChannels • AdWords • Website

  7. Industry Component Part 2 of 3

  8. General Strategy • “Fair Play”-approach • Diverse audience • Examples…

  9. Operational Details

  10. Operational Details

  11. Operational Details

  12. Conclusion • AdWords • Powerful tool • Possibilitiesfor non-profit organizations • Create Awareness ≠ Raising Funds / Donations

  13. FutureRecommendations • Good website • New FunctionalityNecessary • Online Donations? • “Webshop”? • Partnership?

  14. LEARNING COMPONENTS Part 3 of 3

  15. Learning Objectives • Google AdWords • Homelessness: Whatcan we do? • Facebook Awareness Campaign • GainexperiencewithFacebook & AdWords • International Communication Skills ↑

  16. Outcomes • Expectedachievements • Improvedcommunication skills • Unexpectedachievements • Google AdWords performance • Facebook Page Likes • Appreciateeachother’sstrenghts

  17. Group Dynamics • Group  Team • Daily Updates • Consensus • Openness • Personal Growth • Getting to know other cultures • Fun! 

  18. Future recommendations • More Background on Google AdWords • Save time • Improve immediate results • More team-building activities • Outside of workshops

  19. That’s it! Anyquestions? ? ? ? ? ? ? ? ? ? ?

  20. ThankYou!

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