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Ralph Lauren 1967-Present. By: Keilani Fite. Who is Ralph Lauren?. Born Ralph Lifshitz Oct.14,1939 Bronx, New York Product Lines A. Rivets & Co. Never went to designer school
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Ralph Lauren1967-Present By: Keilani Fite
Who is Ralph Lauren? • Born Ralph Lifshitz • Oct.14,1939 Bronx, New York • Product Lines • A. Rivets & Co. • Never went to designer school “I believe in clothes that last, that are not dated in a season. The people who wear my clothes don’t think of them as fashion.”
1967-1968 • Wide Ties • Men’s wear, Polo (English classic and traditional American)
History & Fashion • The Hippie Movement • Braless ladies • Bell-bottom Jeans • Tie die • Headbands • Suede Mini-skirt
1971-1978 • Women’s Line • Eyewear (1974) • Boys wear and fragrances
History • Economy Approved • David Bowe & Roxy Music • Man walking on the moon • Disco became Popular
Fashion • High-Waisted Denims decorated with rhinestones • Halter tops • Astronaut-style outfits • 3 piece suits • Jumpsuit
1981-1983 • Girl’s wear • Footwear • Extensive Home collection
History • Western economic Boom • Ronald Reagan became President • Berlin wall came down
Fashion • Brand names became status symbols • Women: Full jacket sober suit • Shoulder pads
1990 Scarves Hosiery Leather Goods Sleepwear Jewelry Luggage
History • Pollution Prevention Act passed • Official end of the Cold war • World trade center bombed
Fashion Grunge Preppy Hip Hop Style
Designs Fall 1982 Fall 1981
Designs Fall 1983
Present Rugby Notorious Love
Significant to the History of Fashion • Polo brand • All American Look & Lifestyle “He wants people to sleep in his sheets, dry themselves with his towels, splash his paint on their walls, and then curl up in his furniture.”
Inspirational Influences • Creative bold ideas • Worked twice has hard • 40 years of business • New brands of clothing • Word of mouth
References • Ralph Lauren, Encyclopedia of World Biography,2005-2006 Thomas Gale,a part of the Thomas corporation. • http://www.infomat.com/whoswho/ralplauren.html • Ralph Lauren,unknown,Market week,sep.4,2008. Pg.3 • Fortune:It’s Ralph’s world. John Brodie, Fortune, New York: sep.17,2007, vol.156. Iss.6. Pg.64 • Trachtenberg, Jeffrey A. Ralph Lauren The Man Behind the Mystique. Canada: Little, Brown & Company,1988 • http://www.ralphlauren.com