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OUTLINE OF PRESENTATION The Global Pinoy Always Evolving MARKET PROFILE & TRENDS The Global Pinoy Always Goes All the Way OUR GAME PLAN PLDT Global Always for The Global Pinoy WHAT’S NEXT FOR PLDT GLOBAL. OUTLINE OF PRESENTATION The Global Pinoy Always Evolving MARKET PROFILE & TRENDS
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OUTLINE OF PRESENTATION • The Global PinoyAlways Evolving • MARKET PROFILE & TRENDS • The Global PinoyAlways Goes All the WayOUR GAME PLAN • PLDT GlobalAlways for The Global PinoyWHAT’S NEXT FOR PLDT GLOBAL
OUTLINE OF PRESENTATION • The Global PinoyAlways Evolving • MARKET PROFILE & TRENDS • The Global PinoyAlways Goes All the WayOUR GAME PLAN • PLDT GlobalAlways for The Global PinoyWHAT’S NEXT FOR PLDT GLOBAL
OUTLINE OF PRESENTATION • The Global PinoyAlways Evolving • MARKET PROFILE & TRENDS • The Global PinoyAlways Goes All the WayOUR GAME PLAN • PLDT GlobalAlways for The Global PinoyWHAT’S NEXT FOR PLDT GLOBAL
1 New Key Visual New Campaign Message New Holistic Strategy for the global Smart Pinoy flagship brand and its sub-brands *Malaysia launch version
1 New Key Visual New Campaign Message New Holistic Strategy for the global Smart Pinoy flagship brand and its sub-brands *Singapore launch version
2 The Kumustahan Arch These are electronically linked archs which are connected via life size video exchange. People from abroad will be able to say hello All The Way to people back home in real time.
3 On-Ground Banners These are supporting materials to our All The Way Campaign, and will be placed in key areas in the booth to support the arch.
4 Smart Pinoy Global Facebook Page Launch Consolidate the community of Smart Pinoy from all MVNOs for stronger impact, while retaining personalized content per country.
5 Strong Social Media Content Teaser Content before Event Launch + Final Promotional Content
6 Full Digital Media Support Via Facebook + Google Search Marketing Ads
1 Get Spotted in the Philippines Booth Get your photo taken with the Gilas team in your favorite Philippine setting. Print and Share your photo so your friends can spot you with your favorite player and in your favorite Philippine destination, All The Way from Spain.
2 Google Keyword Media Support These are keyword ads wherein when typed, our ads would be listed as one of the top suggestions from Google Search.
3 Visual Banner Media Support These are from Direct Website Placements and Google Display Network.
4 Facebook Direct App Download Media Support These show up directly on the Facebook newsfeed on a targeted profile or location.
OUTLINE OF PRESENTATION • The Global PinoyAlways Evolving • MARKET PROFILE & TRENDS • The Global PinoyAlways Goes All the WayOUR GAME PLAN • PLDT GlobalAlways for The Global PinoyWHAT’S NEXT FOR PLDT GLOBAL
1 New & Improved Corporate Website Responsive, Consumer-Driven for Equity Building
2 New & Improved MVNO Website Consolidated, Consistent, Modern
3 New & Improved Smart Pinoy Store Fresh, Clean, Easy to Navigate
4 Global Smart Pinoy CRM Program Fun, Relevant, Community-Driven
5 Launch of New Apps Content + Community + Communication