Use-it:

1. Business Model Strategy Method Use-it: Description: When asked what their Business Model is many entrepreneurs are tempted to answer "B to B" or B to C“ or to just talk about your product. You need to be able to answer: - "What is the ‘ecosystem’ that surrounds my business? " - "How will I leverage that ecosystem to make money with my business?" The resulting Picture will be your Business Model Diagram. Approach: This method consists of only one tool, but you use it first and last in the Trajection Strategic Planning Process. The first time you develop the Business Model Diagram, it may have many holes or may be somewhat simplistic. After developing your other strategies, revisit your Business Model Diagram. You will be able to create a much more complete picture. It is easiest to start with the Products/Services Framework. It is at the middle of the diagram because it is the core of your business. You start here because it is probably the most defined aspect. List the major distinct products that you will sell. This isn't as easy as it sounds. Think about what you are really selling to customers and more importantly, what they're buying.List any services that you will provide. If you have customers, then you do have services of some kind. The next step is to think about your customer framework - in other words who are you selling to, and what will their buying experience be like? Describe your customers as a group i.e. parents, small businesses, etc. Then think about how you will price your products and services - not in terms of dollars, but in terms of the type of pricing your will have i.e. contracts, subscriptions, bundled options, etc. Next, Think of who will be making sales to your customers. Will you have a direct sales force? Will you sell via online retailers like Amazon or Café Express?To complete this section, think of what connections you will have with your customers. What will your relationship with each of them be? Your next step is to think about what and who it takes to build your product and supply your services. What are the key capabilities in your company that make this product possible and different from similar products?What type of organizations will supply you with anything additional that you need outside your organization? Partnerships exist because of synergies that will provide risk and reward for both entities. Think about any obligations or dependencies that you have and must meet based on your industry. The Last section it two-fold and portrays the financial cost and benefits between your operations and your product and between your product and your customers. Describe all the costs that you will incur in producing your products and providing your services. I.e. Software development costs, plastic molds, etc.The very last step is the major driver for being in business, how will you make money from your products and services? Think of "streams" of revenue. After you’re done go back and look at the whole picture. Is it accurate? Continue the presentation by expanding on each of the “nodules”. After you finish the rest of the tools in the trajection series you may want to go back again.

2. Your Business Model Value Framework Operations Framework Customer Framework Core Capabilities Connection Product Core Functions Dependencies Target Pricing Service Suppliers Sales Channel Costs Revenues Financial Framework