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Brazilian Strategy for e - commerce

Brazilian Strategy for e - commerce. Vanda Scartezini National Secretary for Information Technology Policy UNCTAD - Geneve – July 2002. This is BRAZIL. 42% GDP. Surface - 8.5 millions Km 2 Population 2000 – 173 millions GDP 2001 - US$ 606 Bi GDP 2002 * + 2,2 % Trade balance

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Brazilian Strategy for e - commerce

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  1. Brazilian Strategy for e - commerce Vanda Scartezini National Secretary for Information Technology Policy UNCTAD - Geneve – July 2002

  2. This is BRAZIL 42% GDP • Surface - 8.5 millions Km2 • Population 2000– 173 millions • GDP 2001- US$606 Bi • GDP 2002*+2,2% Trade balance • Exports 2001- US$58.2Bi • Imports2001- US$55.6Bi • Inflation2002* +5,4 % BRAZIL 25% GDP 33% GDP *forecast Source: Gov. of Brazil

  3. Information Society Program • LINES OF ACTION • UNIVERSALIZATION OF SERVICES • e – COMMERCE (Market) • HUMAN RESOURCES (Jobs) • CONTENTS & CULTURAL IDENTITY • e – GOVERNMENT (services) • KEY-TECHNOLOGIES & APPLICATIONS • ADVANCED INFRASTRUCTURE Strong focus for all initiatives

  4. The Government Strategy Infrastructure Implementation Legal Framework

  5. Infrastructure

  6. Installed Fixed Telephone • Pay phones :1.1 millions – Dec 2001Annual Growth 17.9% per year(1994/2001) Source: Paste / ANATEL.

  7. Mobile Phones in Service • Cable TV available in all cities over 500.000 inh. Annual Growth (1994/2001)68.6% per year in million Source: Paste / ANATEL.

  8. IT Hardware - Local Production US$ Billion Source : Abinee

  9. Local Production X Imported Software Currency Devaluation US$ Billion Source- Central Bank & Braz. Soft Ass. + Sepin

  10. Geographic distribution Software Production Companies 1% 16% 0% 7% 9% 62% 6% 39% 73% are SME 36% 24% 1999 - 2.363 established companies 2002 - 3500 established companies

  11. Internet • Users profile - 57% men x 43% women • 21 % belong to A social class • 42% belong to class B /17% belong to class C • 20% belong to D & below public + private initiatives (NGO) • Number of HOSTS : 1.6 million • Brazil is the 11th in the world (ITU) • 3th in Americas ( USA –Canada) • 1st in Latin America • Number of Domains : 414,876 (90% =.com.br) • .br - 5th ccTLD • Running IPv6 protocol at national research network (RNP) ( Portugal/Brazil test bed) .br committee public + private • Brazil has 61% Latin America sites • Full automated banking (since 80’s) – e-banking Source :http://www.cg.org.br

  12. Legal Framework

  13. e – Commerce legal framework Overcoming the brick world concept regarding : • Contracts – Documents - Financial transactions - Credit Bonds - Signatures - Certificates • Establishment of certificate entity or entities • Regulatory agencies to deal with the market (certificates entities) • Acceptability of electronic document and digital signature • Cryptography & Public Key Infrastructure (PKI).

  14. e – Commerce legal framework • Free development of technology including cryptography • Secure environment regarding to contracts and signatures • General rules related to advertising and public offer by electronic means • Data protection & Information privacy • New procurement rules to deal with electronic acquisition. • New payment structure related to electronic money transference, currency use and related issues.

  15. e – Commerce legal framework • Basis for legal charges regarding suppliers and advertising of goods and services • Intellectual Property Rights • Basis for legal charges regarding systems invasion, electronic piracy, modification- destruction or unauthorized use of data • Crimes & their relation with the network • the felon resides in the network • opening sites as instrument for criminal action • the victim resides in the network • attack to organizations or individuals with the network and harming them • custodian of recordsresides in the network (neither the felon or the victimnecessarily reside in the network) - pretending to be the owner or constrain their action

  16. Government & Congress: • PL 3016 / 2000 Deputado Antônio Carlos Pannunzio • Records of transactions related to Internet • PL 0151/2000 Senador Luiz Estevão • Internet information access • PL 3692/97 Dep. Vicente André Gomes (linked to PL1713/96) • Internet Subscribers address • PL 2358/2000 Deputado Nelson Proença • Internet rules for election marketing • PL 3303/2000 Deputado Antonio Feijão • Internet rules • PL 3360/2000 Deputado Nelson Proença • Data privacy • PL 0933/99 Federal Government • Crimes related to banking automation

  17. PL 1713/96 Dep. Cássio Cunha Lima ( linked to PL 1070/95 ) • Internet access related crimes & charges • PL 1806/99 Deputado Freire Júnior • Internet crimes related to unauthorized access • PL 1809/99 Deputado Bispo Rodrigues • Banking trasaction security and related issues • PL 0084/99 Deputado Luiz Piauhylino • Crimes and charges related to internet • PL 0152/91 Senador Maurício Corrêa ( PL 4102 A / 93 ) • Crimes related to data undisclosure • PL 0076/2000 Senador Renan Calheiros • Crimes definition for internet Pornography • PL 1070/95 Deputado Ildemar Kussler • PL 3258/97 Dep. Osmânio Pereira (linked to PL 1070/95 ) • PL 0253/99 Hélio de Oliveira Santos ( child & teenager) Data Base • PL 0268/99 Senador Lúcio Alcântara (habeas data)

  18. Files /data /digitizer issues PL 0022/96 Senador Sebastião Rocha ( linked to PL 3173/97 ) PL 2644/96 Deputado Jovair Arantes ( linked to PL 1713/96 ) PL 1532/99 Deputada Angela Guadagnin E- commerce (general) + Electronic Document + digital signature related issues PL 0672/99 Senador Lúcio Alcântara (Uncitral ) Electronic invoice PL 1483/99 Deputado Hélio de Oliveira Santos PL 1589/99 Deputado Luciano Pizzato (linked to PL1483/99)

  19. Implementation

  20. Policy Management by Partnership Official Committee - public & private Private : Associations Commerce; Industry; Internet Providers; Transport/Logistics; Software 6 Sub Committees • I - Payment means for e-commerce • ( Gov Coord.) • II – Logistics & National Integration • ( Gov. Coord.) • III – Economic Aspects • ( National Industry Ass. Coord) • IV – Applications & Projects ( social approach) • ( IP ass. Coord.) • V - Technology & Products for e-commerce • ( Software Ass. Coord)  • VI – e-commerce for Small Business  • ( National Commerce Ass. Coord)

  21. I -Payment means for e-commerce • ( Gov Coord.) Full acceptance of electronic offers inside and outside national border ; On line currency and credit markets; Electronic stock and options market ; Full offers of goods, information and services ; Third part safetyness regarding electronic documents; Full legal guarantee New Brazilian Payment System –SBP – running since june7th • II– Logistics & National Integration • ( Gov. Coord.) • Logistics, local & national transport network and services, distribution, regional access, cost, investments, new rules and statistics related to e-commerce, logistic & transport aspects; competition Post Office Program

  22. III – Economic Aspects ( National Industry Ass. Coord) International aspects related to e-commerce; investments; financing and credit; costs; international legislation; statistics; international agreements and intellectual property rights; disputes arising under e-environment New Law for Arbitration –May2002 • IV – Applications & Projects ( social approach) • ( IP Ass. Coord.) e-procurement ; local IP access; training + local capacity for Internet use and trade – focus on reducing the social & economic gap using e-commerce for local development – public & private partnership Free web site for all municipalities (e-procurement)

  23. V - Technology & Products for e-commerce ( Software Association Coord.)  New technologies development ; local software solutions; experimental joint development ; R&D promotion; innovation promotion; venture capital promotion; focus on new products and new services. Innovation law; new funds to improve e-technology inside SME • VI – e-commerce for Small Business  • ( National Commerce Ass. Coord.) e-procurement promotion for small business; low cost hardware ; training and promotion local capacity (SEBRAE); joint work with V & IV sub committees for local solutions. Post Office Program

  24. First Results

  25. ICP – PKI BRAZIL Certifying Authorities – AC – ROOT interoperability , credibility & auto signed certificate Certifying Authorities - AC issue, delivery & control of life cycle for certificates - certificate traceability and historical storage (issued, due, cancelled, revoked) Registrar Authorities - AR users Identification and Registry delivery of certificates On Line Directory and Storage Data for Information Audit & Security

  26. ICP – PKI BRAZIL - services • Digital Signature • Secure Cryptography • Certificate storage • Certificate revoke • Secure copies and key recovering • Key automatic update • Key traceability • Cross certification • Validity for certificates • Unretractability guarantee for electronic transactions and operations

  27. Electronic Document (law)MP 2200-2 ( 96 UNCITRAL model) Art.12 – all Public and private electronic document are legal. §1° Documents content are presumed truthful related to signature owner if certified by ICP Brazil and will be valid as art 131 Law 3.071 1/1/ 1916 Civil Code § 2° Document exchanged among private persons are free to use any certification if agreed among those persons

  28. e-commerce Brazil = 44% Latin America e-commerce 85% Source: IDC br

  29. Average annual purchase/customer e-commerce US$ Source: IDC br

  30. Business to Consumer – B2C • Virtual Stores • > 1000 virtual small stores • Income Concentration on famous brands < 10% total stores • Amélia , Americanas , Makro, Ponto Frio , Submarino • New Access Alternatives • 2.5 & 3 , 3.5..generation telephones • Low cost hardware (São Paulo test bed) • Digital TV- 92% homes have TV • Portals and Incentives • Sebrae , Apex , Banco do Brasil , States and Municipalities Government • The Post Office Program

  31. e – government POST OFFICE Programs • Open Door Program • Everyone must have an address – e-address • Public Internet kiosk with training program with local students • Virtual Shopping Program • Digital certification • E-Sedex – logistic for small business • Launched october 2000. • 70% of all e-commerce delivery done by them • 2001: 1.241.000 deliveries • Post Office Export – quick process for Small Business export (process simplification – cost & bureaucracy) • From <US$ 1 million (12/99) • to US$43 million (12/01)

  32. Business to Business – B2B • e-procurement • Federal , State & Local Governments • Volkswagen , Gerdau , Pão de Açucar , Agrega , Quadren , Latinexus • e-distribution • Belgobekaert , Coopetrol , Klabin , Paradigma • e-marketplaces > 65 marketplaces

  33. E-Marketplaces • Agrosite , Cafesall , FNP , Portal do Campo, Fruticom , MegaAgro, Agronegócios , Agridata • Agribusiness - small business • Clicon • Building construction materials - small business • Texlinea , Sittex • Textiles, fabrics • Pharmadis , Portalfarma • Medical & pharmaceutical products - small business • Web , Web Química , Interforb • chemicals , petroleum , paper , cellulose logistics • Ex: Mercado Eletronico alone deals with >18,000 customers in >10,000 transactions/day focusing on SME • 11

  34. Internet Data Centers • Optiglobe , Dedalus , ComDominio , Datasites • IT infrastructure & related services • IBM , EDS , Xerox , HP , Atos Origin • Hardware for rent, set up& manager IT facilities • Uninet , IFX , PSINet , Matrix , Vento • web hosting and web corporate access • Telefônica , Embratel , Diveo , Tnext , Intelig , Comsat , Impsat , Brasil Telecom , Global One , Metrored , ATT, TCO, Telemar. • IT infrastructure, space and bandwidth supply • > 100.000 square meters / US$ 600 billion investment

  35. e – governmente-gov is building confidence 2001 United Nations Administration Report • 132 members countries ranking • Brazil = 18th (>Japan& Italy) • including infrastructure and general human development. • Brazil = 5th together with USA, AU, NZ • if only e-government implemented services and information have been considered.

  36. e-government • ~15 million applied income tax on line • Election 2000 – 108 million & 5,561 municipalities by electronic vote • IT e-gov budget 2002 – US$ 50 MM • Network - Training people - Systems integration • Regional promotion of already implanted facilities • FUST – provide telecom/Internet access for all • US$ 450 MM/y • Congress and Judiciary – laws & process can be followed on line. • Many States offering local services by Internet

  37. e - government special programs • Health – electronic file / citizen card • Education – computers & internet in schools • Internet connected to all villages – final public consulting period. • Ombudsman • Internet Library program – publics and NGOs to be launched • Free simultaneous web sites for all 5,561 municipalities government + 5,561 local chambers of representatives focus on public account (free use) • Interconnection of local states education networks • E – procurement for all municipalities

  38. Which were Brazilian main issues? • Create an attractive program to joint the whole society • Build a strong e-gov environment • Handle all related infrastructure • Get approved an adequate legal framework • Focus on partnership with private area • Use special programs to show how it can work Will it be enough??

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