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SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities 22 nd Annual SEM Conference Orlando, Florida. SAM. SEM. Presented by Brandy Johnson and Christopher Tremblay. Session Overview

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SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

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  1. SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities 22nd Annual SEM Conference Orlando, Florida SAM SEM Presented by Brandy Johnson and Christopher Tremblay

  2. Session Overview Access to college is paramount to achieving national degree completion goals.  The national college access movement has facilitated much progress toward expanding access for all types of students – but needs to be retooled to meet the demand of workforce needs.  This session will provide an introduction to this movement, position it contextually within the strategic enrollment management framework, and provide best practices for colleges to consider the role of access in optimizing enrollment.  SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  3. Presenters • Christopher Tremblay • Assistant Vice Chancellor for Enrollment Management • University of Michigan-Dearborn • Brandy Johnson • Executive Director • Michigan College Access Network (MCAN) SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  4. About the University of Michigan-Dearborn • Located in the Metro Detroit area • 1 of 3 University of Michigan campuses • 9,100 students • Metropolitan University • Evolving into a residential campus • Balance access with excellence SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  5. About the • Michigan College Access Network • Serves as state leader and coordinating body for major college access strategies and initiatives. • Began as special project of former Governor Jennifer Granholm in 2009. Spun out into Lansing-based 501(c)(3) in 2010. • Governed by 13-member board and operated by 5-member staff. • Primarily serves as intermediary support organization for 50+ Local College Access Networks (LCANs) by providing funding and technical assistance. • Implements statewide college access projects and campaigns, provides professional development to school counselors and college access personnel, advocates for policy reform, and builds capacity of partner initiatives. SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  6. Workshop Outline • Basics of SEM & College Access • Leadership and Key Principles • Applied Case Study: MCAN, Project ACE, and UM-Dearborn • Discussion SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  7. Basics of SEM SAM SEM

  8. Strategic Enrollment Management Hossler & Bean, 1990 “…an organizational concept and a systematic set of activities designed to enable education organizations to exert more influence over their student enrollments. Organized by strategic planning and supported by institutional research, enrollment management activities concern student college choice, transition to college, student attrition and retention and student outcomes…” SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  9. Strategic Enrollment Management Dolence, 1993 “…a comprehensive process designed to help an institution achieve and maintain optimum enrollment, where optimum is defined within the academic context of the institution.” SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  10. Strategic Enrollment Management Bontrager, 2004 “…a concept and process that enables the fulfillment of the institutional mission and students’ educational goals.” SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  11. SEM Timeline 1974 1980 1980s 1980s 1991 “Enrollment Management” is coined by Campanella Institutional Marketing EM as Strategic Planning Hossler and the Role of Research 1st AACRAO SEM Conference Goal: Synergy 1993 2006 2006/2009 2009 2013+ Dolence on SEM and Academic Context Kalsbeek’s 4 Threads of SEM 3 Faces of SEM Kalsbeek/ Hossler: Role of the Marketplace Going Forward Critical Success Factors SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  12. SEM’s Evolution Related to Access Campus-Based and Statewide Partnerships -Cited by Henderson, 2008 -Broadening of interest beyond institutional perspective SEM and Access: Truth or Dare -Address by Kalsbeek, 2005 -Magnitude and complexity of the challenge of access -Access within SEM can be accomplished -How to commitments to access complement, co-exist or conflict with enrollment management? -Balancing of competing values SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  13. Embedded in Mission Statements University of Texas at El Paso As a public university, UTEP is committed to providing access and opportunity to the people of the El Paso region and the State of Texas. SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  14. Embedded in Mission Statements Western Governors University The principal mission of Western Governors University is to improve quality and expand access to post-secondary educational opportunities by providing a means for individuals to learn independent of time and place and to earn competency-based degrees and other credentials that are credible to both academic institutions and employers. SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  15. Embedded in Mission Statements • University of Michigan-Dearborn • Division of Enrollment Management and Student Life (EMSL) • As a team of educators, advocates and providers of first-class resources, EMSL is committed to: • Attracting, enrolling, retaining, and graduating students of high quality by providing a supportive and inclusive educational environment • Collaborating with the campus and metropolitan communities to achieve the University’s goals • Promoting accessible and diverse educational opportunities • Empowering and engaging students through experiential education SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  16. Examples of Access Efforts on a College Campus New Initiative for College Access was created with the belief that institutions of higher learning have a profound responsibility to low income and under served students in our community. hnu.edu/admissions/collegeAccess.html SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  17. Examples of Access Efforts on a College Campus Thinking about Tomorrow Program -Originated in 2005 as a pre-cursor to statewide efforts -Designed to expose students to college earlier -Components -Website [umd.umich.edu/tomorrow] -Communications -On-Campus Events SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  18. Where/how does access live within your school? SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  19. OLD MODEL Recruitment and Retention NEW MODEL Access and Success SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  20. Basics of College Access SAM SEM

  21. College Access Movement Definition: Efforts at all levels to increase the likelihood that students will graduate from high school fully prepared to enroll and succeed in college. SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  22. College Access: Major Stakeholders Lumina Foundation The Kresge Foundation The Bill and Melinda Gates Foundation U.S. Department of Education The Education Trust College Board’s NOSCA National College Access Network (NCAN) GEAR UP/TRIO Programs National College Advising Corps (NCAC) SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  23. College Access: 4 Buckets SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  24. Examples/trends – • Converging on basic values • Moving from programs to ne • More data-driven • MCAN and LCANs Shared Vision of College Access • College is postsecondary education: The movement uses the term "college" to refer to the attainment of valuable postsecondary credentials beyond high school, including professional/technical certificates and academic degrees. • College is a necessity: Postsecondary education is a prerequisite to success in a knowledge-based economy. Everyone must pursue and complete a postsecondary credential or degree beyond high school. • College is for everyone: The postsecondary education attainment rates among low-income students and students of color are significantly lower than those of other students. The movement is committed to closing these gaps. • College is a public good: Postsecondary educational opportunity and attainment are critical to a just and equitable society, strong economy, and healthy communities. SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  25. OLD MODEL Programs NEW MODEL Networks • Federally funded programs like GEAR UP and TRiO • Community based organizations • Scholarship programs • Cross-sector leadership alliances and collaboratives • “Collective Impact” • National, State, and Local College Access Networks SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  26. OLD MODEL Outputs NEW MODEL Outcomes • # of students receiving tutoring • # of applications filed • # of students served at College Goal Sunday event • # of parent workshops held • # of seniors planning to go to college on exit survey • % of students exceeding national ‘college-ready’ benchmark scores • % of students completing college admissions applications, by school type • % of students who complete and submit a FAFSA form • % of students who enroll within 6 months of high school graduation • %of students placed into English/Math remedial courses • Year-to-year student persistence • Degree completion with six years SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  27. Michigan College Access Network Timeline 2004 2008 2009 2009 2009 Cherry Commission Report released Michigan receives federal CACG Governor’s Office announces MCAN at Summit MCAN joins KnowHow2GO Kresge Foundation makes $1 million donation to MCAN 2010 2010 2011 2012 2012+ MCAN forms first Local College Access Networks MCAN exits Governor’s Office & becomes non-profit org. Michigan loses CACG due to violation of Maintenance of Effort MCAN receives $2 million state appropriation Support 50+ LCANS across the state SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  28. Parallel Lives There is now an opportunity and obligation to align these intersecting movements.

  29. Defining “Strategic Access Management” A Proposed Definition Beyond just a promise to be accessible, strategic access management (SAM) is a organized approach of ensuring that the widest possible number of future students have an opportunity to enroll prepared to succeed in your college or university. SAM requires the same key principles of SEM. SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  30. Leadership and Key Principles SAM SEM

  31. Network Leadership • A new concept • Can have an impact on SEM • Grounded in collective impact, community organizing, & coalition building • Emerging practice in SEM • “Global level of educational practice” • Example: National College Access Network SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  32. Using Dolence’s Critical Success Factors • Leadership • Strategic Planning • Comprehensiveness • Key Performance Indicators (KPIs) • Research • Academic Foundation • Information Technology • Evaluation SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  33. Applying Principles: A 3-Part Case Study SAM SEM

  34. Introducing… SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  35. LEADERSHIP SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  36. STRATEGIC PLANNING SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  37. COMPREHENSIVENESS SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  38. KPIs: Dashboards SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  39. RESEARCH: Analyze data to inform strategies SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  40. ACADEMIC FOUNDATION SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  41. INFORMATION TECHNOLOGY: Information Systems SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  42. Evaluation: Assessment of Effectiveness SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  43. Common Themes in SEM + SAM Practice • Shared Responsibility • Tensions • Between access and success • Within success • Within enrollment management communities • Equity matters • Long Haul SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  44. College Access Strategic Enrollment Management The Student SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  45. Recommendations for Colleges/Universities • Know what kind of access networks (if any) are developing in your state/community • Take a leadership role within local college access strategies • Be the bridge between K-12 and Postsecondary Education • Be the broker of data • Re-evaluate your strategic plan through the lens of access SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  46. Discussion SAM SEM

  47. How can you accomplish SAM and SEM in your area/at your school? SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  48. Contact Info Brandy Johnson Michigan College Access Network brandy@micollegeaccess.org 517-316-1713 Christopher Tremblay University of Michigan-Dearborn cwtrem@umd.umich.edu 313-593-5151 SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  49. Websites/References SAM SEM SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities

  50. SEM Meets SAM:  Strategic Access Management and What It Means for Colleges and Universities 22nd Annual SEM Conference Orlando, Florida SAM SEM Presented by Brandy Johnson and Christopher Tremblay

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