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Mobile Web 2.0 Mobile Mashup & LBS

Mobile Web 2.0 Mobile Mashup & LBS. Dong Ouk Moon Columbia University, Apr 6th. Outline. Web 2.0 Mobile Web 2.0 Mobile Mashup Location Based System (LBS) Case Study Ad-mob Amazon Message Center Project  Conclusion. Web 1.0. Web 2.0. Company. Company. Contents. Contents.

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Mobile Web 2.0 Mobile Mashup & LBS

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  1. Mobile Web 2.0Mobile Mashup & LBS Dong Ouk Moon Columbia University, Apr 6th

  2. Outline • Web 2.0 • Mobile Web 2.0 • Mobile Mashup • Location Based System (LBS) • Case Study • Ad-mob • Amazon • Message Center Project •  Conclusion

  3. Web 1.0 Web 2.0 Company Company Contents Contents Limited Resource Technical Problem Users Users Fig. 1. The differences between Web 1.0 and 2.0 Web 2.0 • Web 1.0 • Not more than providing info. • Difficult to share idea • Limited SNS; email, IM • Web 2.0 • New definition ‘Social Web’ • User generated contents • Blog, Wiki • Data Sharing • Open API • Automate update system • RSS, Atom

  4. Mobile Web 2.0 - Advent • Wireless network technology advances • WCDMA, LTE, WiMAX • Overcome infra limitation; Network Speed and Cost • Mobile devices improved dramatically • Improved dramatically • Make past limitation disappear • The convergence into Mobile devices • GPS, WiFi, 3G • Ubiquitous

  5. Mobile Web 2.0 - Features • Include Features of Web 2.0 • User-generated contents • Easy to Share • Automated Update Procedure • Location Based System • GPS, Wifi, Cell-Tower • Mobility • Anywhere • High-Speed

  6. Open API Smart Phone PC Tablet Fig. 2 Data sharing by using Open API Mobile Web 2.0 - Meshup • Creating a new service • Combining services • Use Open API • Satellite pics from Google maps • Book Info. from Amazon • News from Bing • …

  7. Fig. 3. The coverage of local advertisement Case Study: Admob • Mobile advertisement service • Location Based Advertisement System • Analyze User Pattern • Focused on Local Market • Longtail Business

  8. Fig. 4 Mobile Web 2.0 Website and Native Application of Amazon Case Study: Amazon • Biggest Online Bookstore • Analyze User Pattern • Provide Mobile Site • Provide Movile Native App

  9. Message Center Project • Timeline • Show All Messages • Twitter, Facebook • SMS, E-mail • Compose • Post it to all SNS • Twitter, Facebook, IM • At the same time • Auto Posting • Certain Area – “I’m at Penn station” • Certain Time – “I go to bed” Fig. 5. Message Center for Android

  10. Conclusion • User-generated contents • Location Based System • Mobility • Mobile Meshup • New Business Model

  11. Questions?

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