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Why We S ometimes B uy L ame Things that Look Cool on TV

Why We S ometimes B uy L ame Things that Look Cool on TV. Ms. Tuohy. Advertising Appeals. Ploys used by companies to try and make consumers buy their product Tie the product to a good feeling. List of Appeals. Image Bandwagon Testimonial Plain folks Name calling Fun Romance. Image.

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Why We S ometimes B uy L ame Things that Look Cool on TV

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  1. Why We Sometimes Buy Lame Things that Look Cool on TV Ms. Tuohy

  2. Advertising Appeals • Ploys used by companies to try and make consumers buy their product • Tie the product to a good feeling

  3. List of Appeals • Image • Bandwagon • Testimonial • Plain folks • Name calling • Fun • Romance

  4. Image • Buying this product will improve your image • The people in the ad are “cool” because they use this product

  5. Image Commercial • http://www.youtube.com/watch?v=ZsCA43ECe4Y

  6. Bandwagon • Everyone uses this product, you should too • Similar to image, but not just “cool” people • May say it or simply show it

  7. Bandwagon Commercial • http://www.youtube.com/watch?v=N-zG4P2wehE&feature=PlayList&p=4CC0F6415CD51AC4&playnext_from=PL&playnext=1&index=1

  8. Testimonial • This celebrity/famous person likes this product, so should you • Endorsements

  9. Testimonial Commercial • http://www.youtube.com/watch?v=HqL9MjPnxBA

  10. Plain Folks • These people are normal just like you and they use this product • The opposite of testimonial

  11. Plain Folks Commercial • http://www.youtube.com/watch?v=vYEXzx-TINc&feature=related

  12. Name calling • Our product is better then the one our competitor makes • May skew numbers

  13. Name Calling Commercial • http://www.youtube.com/watch?v=U4deRX-V5DM

  14. Fun • This product will make you have more fun • Commercials for toys

  15. Fun Commercial • http://www.youtube.com/watch?v=BDd2xiZWUvE

  16. Romance • This product will make someone love you more • Popular for teenagers and young adults

  17. Romance Commercial • http://www.youtube.com/watch?v=FgfzdgWgEZ4

  18. Why is this important? • Knowing the appeals helps identification • May help you see through to the actual product • May help understand why some products are so much more expensive then products from competitors

  19. Activity • Form groups of 2 or 3, each one will get an appeal • You will have a few minutes to come up with a commercial that will fit the appeal. • After presenting the commercial, you must also talk about why you chose that product and how it connects to the appeal • Ex. The Fun appeal may choose a kid’s toy because it will convince the kid that the toy will help them have more fun during playtime.

  20. Homework • Find a commercial with one of these appeals • Write a one page paper • Describe the commercial • Talk about the appeal • Discuss why that appeal was used

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