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One Short Sentence Description of What You Do Your Name, Your title/role

Insert Your Organization Logo. One Short Sentence Description of What You Do Your Name, Your title/role. Problem. Clearly define the problem Identify who has this problem Identify the size/severity of the problem (quantitative)

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One Short Sentence Description of What You Do Your Name, Your title/role

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  1. Insert Your Organization Logo One Short Sentence Description of What You Do Your Name, Your title/role

  2. Problem • Clearly define the problem • Identify who has this problem • Identify the size/severity of the problem (quantitative) • Slide/story technique to help the audience relate and understand: • Problem scenario or use case (tell the story of an individual person to make it “real”) • Use Pictures! • Credibility from objective 3rd parties and statistics

  3. Innovative Solution • How exactly do you address this problem? • How is your solution unique and more effective than alternatives? Describe your product or service in terms of benefits. • This slide should have photos, product/service screen shot, or a diagram so that people can “see” what you do. If it is important to show how your solution fits in with other products or services, show a value chain diagram.

  4. Traction • Org Founded in [YEAR] (and if applicable: Program started in [year]) • [NUMBER] full-time employees, [NUMBER] part-time • In market as of [DATE] • [NUMBER] Clients/Customers • [NUMBER] of partners (if you need them, use logos) • Note patents or certifications or accreditations • Press coverage, awards – only the most important

  5. Market Size • How many potential customers/clients exist that you could serve? • If there are different categories of customers/clients, show how your “market” is segmented. A pie graph or other visual form works if labeled clearly. • Explain how you prioritize the segments - “This is our initial market because…” • If you are a for-profit enterprise, translate potential customer #s to potential $$: • What is your addressable market (# potential customers x price). • What is a realistic market penetration estimate • Credibility comes from objective 3rdparty statistics

  6. Customers: Who do you serve? • Describe current customers/clients. (Show logos if businesses. Note how many customers and if for-profit, average revenue per customer) • If you have no customers/clients yet, use this slide to describe who your ideal customer/client would be. Photo Credit: ArvindBalaraman

  7. Business Model • State how you price your product/service and what it costs you to provide it. • Identify sources of revenue and cost • Judges will be looking for evidence that you are thinking about sustainability and growth, whether you are non-profit or for-profit.

  8. Partners & Collaboration • If partners are critical to your success, note them here (show logos if organizations). • Be clear about what they do for you and the status of the relationship (would like to partner with them, vs. already working together). • If partners aren’t critical to your success delete this slide.

  9. Marketing Plan • What are your key insights about market or customer dynamics? • How do/will your clients/customers find out about your product or service? • Who are the decision makers and influencers of your customer/client? • In what type of sales or outreach activities are you engaging?

  10. Alternatives [Or for-profit: Competition] • Who else is trying to solve the same problem? • How is your approach different/better? • Is there evidence (outcome rates, etc) that supports this? • Sometimes a grid can be a compellingway to visually show this:

  11. Team • Who do you have on your team that will help you execute your plan successfully and what do they bring to the table • Focus on results more than credentials • May also note key advisors • Name, role, logos of previous experience for key people • NAME– CEO • 20+year ___ industry vet • Founder [PREVIOUS ORGANIZATION] • [EDUCATION if relevant] Logos related to experience

  12. Financials • For-profit: Show financial growth "hockey stick" in a bar graph with 1 bar for revenue and 1 for net income for 3-5 years. Clearly label the graph and note assumptions underneath. • Non-profit: Show projected program growth with funding and costs in a similar manner. Differentiate between grants and earned income funding. $XM $XXXK • Key Assumptions: $XXK $XXK $XXK $XK

  13. The Ask • What we need now is (specifics) • Use of Funds: • “Hire key talent in ____” • “Expand distribution of _____” • Plan for continuing to grow beyond this funding round (answer the sustainability question) • Sum it up - With your investment/grant support we will [provide what outcome] by [doing what], leading to [what overall good/vision of the world]. Photo Credit: SujinJetkasettakorn

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