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Quality products in the European poultry market

Quality products in the European poultry market. Pascale Magdelaine Vilnius, 3/10/ 2006. International and European background. World poultry production 80 MillionsTonnes in 2005 (+ 3 %/ year since 2000). Russian Federation 1.3 MillionT (+ 8% in 2005). UE 25

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Quality products in the European poultry market

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  1. Quality products in the European poultry market Pascale Magdelaine Vilnius, 3/10/ 2006

  2. International and European background

  3. World poultry production 80 MillionsTonnes in 2005 (+ 3 %/ year since 2000) Russian Federation 1.3 MillionT (+ 8% in 2005) UE 25 11 MillionsT (+0.5% in 2005) CHINA 13,4 MillionsT ( +1.5% in 2005) US 18.7 MillionsT (+3% in 2005) Thaïland 1 MillionT (-35 % in 2004, + 5% in 2005) BRAZIL 8.6 MillionsT ( +9% in 2005) Source OFIVAL/ FAO/UE

  4. Changes in world poultry trade Exportations 1000T International trade 7.5 MillionT BRAZIL US EU CHINA THAILAND Source OFIVAL

  5. World poultry trade 2005/2006 • New record for the brazilian poultry exports in 2005 • Some difficulties in 2006: brazilian exports dropped about 12% (7 months 06/05) • Whole chicken towards middle east (-33.5%) • Cuts -8% ; • + 50% for processed products • Very low prices on the domestic brazilian market • Increase in US exports in 2005, stable in volume in 2006 but prices drop • Thailand : • Stop of the exports of raw poultry meat (390 MT en 2003) • Strong increase for elaborated cooked products (100 MT in 2002, 236 MT in 2005, 350 MT expected in 2006)

  6. EU 25 : 11MT produced in 2005 + 6%/2000 1000 T Source : ITAVI from EU Commission and national statistics

  7. Extra EU poultry trade (1000 T) Export 05 - 4% Import 05 +25% Source Commission

  8. WTO agreement (Marrakech) impact Part of exports with refunds Tonnes 91% 19% Source Commission

  9. Extra EU poultry trade (value) 1000 € Source Commission

  10. European poultry consumption and domestic markets

  11. Poultry meat second in the European meat consumption % of total meat consumption 17% 35% 35% 39% 26% 20% 18% 28% 18% 23% 52% Poultry rank 24% N°1 N°2 N°3 21% 35% 20% L ’ Agence fran ç aise pour le d é veloppement international des entreprises f é vrier 2004

  12. Domestic markets > 750 000 T High individual consumption level

  13. Changes in consumption habits %

  14. New trends in European poultry market • More fresh products, even in the north European countries, where the frozen products are loosing weight (UK, Germany, Belgium). • More processed products :

  15. More quality products • Increasing of specifications and collective approach to guarantee some qualitative caracteristics (sanitary quality, animal welfare, feed quality, rearing conditions, …) • Between 15 and 25 % of the chicken European under quality specifications • Various approach according to the countries • Label Rouge in France • Organic poultry • Free range in UK • “pollo corral” in Spain • Global approach in Netherlands (IKB) or Germany (QS)

  16. French poultry market : various species and various quality levels

  17. French Context :26% of French chicken production benefit from an official sign of quality (33% if excluding production for extra EU export) ITAVI from SCEES

  18. The French market Various species… Total chicken 50% Cuts 9% Cuts 80% Cuts 95% ITAVI from TNS SOFRES 2005

  19. …. and quality levels ITAVI from TNS SOFRES

  20. Global French poultry market stableStrong increase for processed products Purchases in volume 2005/2003 % per year ITAVI from TNS SOFRES

  21. French consumers demands according to different types of poultry products

  22. In conclusion, actual trends in European consumers demands • Sanitary security • Convenience products • More fresh products • Good rearing conditions (animal health and welfare, feed quality, ..) • Guarantee on origin and traceability • Good taste • … and correct prices.

  23. Thank for your attention

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