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Coursework portfolio

This coursework project aims to demonstrate your understanding of the post-production process and the codes and conventions of film advertising. It includes tasks such as creating a film magazine, designing a front page, creating film posters, and reviewing films through a blog. By completing these tasks, you will showcase your knowledge of media promotion techniques and gain practical experience in applying magazine and film advertising conventions.

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Coursework portfolio

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  1. Coursework portfolio Purpose: • To show your awareness of the post production process – using a variety of media to promote your film • To show your understanding of the codes and conventions of: • Timing and type of publicity for film advertising - trailers, teaser trailers, teaser posters, final posters, reviews, front page publicity, linked synergistic marketing, appropriate use of new media technologies

  2. Magazine Research • Visit a film magazine site, obtain rate cards, mission statement, any other information about the target reader • Go via the publisher if you cannot access the magazine at school - see what other magazines are in the ‘stable’ and how they can help each other synergistically • Analyse front covers and show how these represent the reader of the magazine - what image they are selling

  3. Film Magazine task – should show the following skills: • ‘Re brand’ /create your magazine • Create a short mission statement – identify the type, age, socio-economic group that YOUR reader inhabits • Create a name for your magazine – test it on a focus group - online • Design a front page, write a typical piece of editorial • Use online surveys to gauge the response to the title, price, layout of the magazine • Evaluate the process, showing your knowledge of codes and conventions

  4. Create the front page • Apply the codes and conventions of magazine front page design to your magazine • Colour, placing of title, images, cover lines • Remember to add in competitions, free gifts, contents, other appropriate cover lines, price, publisher etc. • Punchy cover/headline for your film • Be prepared to justify the choices you made – and apply the relevant codes and conventions.

  5. Posters • Use the examples on the blog – Media13 • Use your handouts, deconstructing the poster, learn and use the correct terminology • Use the newspaper h/out for a ‘snobbier’ and more cynical take on poster design • Revisit your essays on The World Trade Center posters, your work on Film Noir and Neo Noir posters • Create a rough design – test it on a focus group, appropriate to the genre of your film • Create an ‘exploded’ diagram of your poster, showing how it uses the codes and conventions of film poster design

  6. Reviewing your film • Research film blogs: rottentomatoes.com • http://www.t5m.com/joe-west/gamer-review.html - follow links to other bloggers • Visit Empire’s blog sitehttp://www.empireonline.com/empireblog/ • Purchase a copy of: Sight and Sound, Empire, Total Film • Read reviews, written work – 2 sides A4 – What differences are there between film blog reviews, mainstream reviews (Empire etc) and specialist magazines such as Sight and Sound? • Refer to ratings, number of words, factual information, personal opinion, reference to other films, director’s work, stars’ work, any other factors…

  7. Your film reviewing blog • How about setting one up, get your hand in, polish your craft, see what responses you get, review current/classic films, use the world wide web to share your ideas. • Use social networking sites to advertise your work • See what competitions are run by Film Education and the BFI education department for young reviewers – a mention in this kind of competition could help to secure your university place • Be ambitious!

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