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Writing a Winning Business Plan

Learn how to craft a winning business plan for a wellness program with expert advice, financial insights, and effective implementation strategies to target the rising issue of obesity among adults. Utilize a team-based approach to promote healthy lifestyles and boost employee well-being while reducing healthcare costs.

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Writing a Winning Business Plan

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  1. Writing a Winning Business Plan October 3, 2007 Brad Weinberg Providence Health Solutions www.provhealth.com

  2. The Business Plan

  3. Helpful Hints • Evolving document • It takes more than you • You only have one shot • This is exciting! (albeit painful sometimes)

  4. Timeline • Deadline April 7 • Now to February – Do something • February and March – 200+ hours on plan

  5. The Structure • Not a rigid format • Use resources section on web site • Advice from Jack Derby • 1. Executive Summary • 2. Introduction to the business • 3. Definition of products & services • 4. Overview of markets • 5. Overview of sales & marketing plans • 6. Overview of products and roadmap • 7. Summary of manufacturing & operations • 8. Management team bios • 9. Four pages of financials

  6. The Story • It’s your story • The people • The problem • Your solution • Potential customers • The competitors • Know it better than anyone else!

  7. Implementation • Marketing strategy • Organizational plan

  8. Financials • Tell your story • Make sure it’s realistic (ask an expert) • Revenue • Expenses • Cash Flow • Look at sample financials on web site

  9. Last Thoughts • Talk to successful entrepreneurs • Learn as much as you can • Show what you can do

  10. October 3, 2007Brad Weinberg

  11. The Co-Founders • Rajiv Kumar • Co-founded Adopt A Doctor • Founded Shape Up RI • B.S. in Economics from Brown University • Medical student at Brown University • Brad Weinberg • Founded alumni database and event management company • Work experience includes: • Decision Resources • Brown University Investment Office • Goldman Sachs • B.S. in Economics from Brown University • Medical student at Brown University

  12. Obesity Trends Among U.S. Adults1985 No Data <10% 10%–14%

  13. Obesity Trends Among U.S. Adults1986 No Data <10% 10%–14%

  14. Obesity Trends Among U.S. Adults1987 No Data <10% 10%–14%

  15. Obesity Trends Among U.S. Adults1988 No Data <10% 10%–14%

  16. Obesity Trends Among U.S. Adults1989 No Data <10% 10%–14%

  17. Obesity Trends Among U.S. Adults1990 No Data <10% 10%–14%

  18. Obesity Trends Among U.S. Adults1991 No Data <10% 10%–14% 15%–19%

  19. Obesity Trends Among U.S. Adults1992 No Data <10% 10%–14% 15%–19%

  20. Obesity Trends Among U.S. Adults1993 No Data <10% 10%–14% 15%–19%

  21. Obesity Trends Among U.S. Adults1994 No Data <10% 10%–14% 15%–19%

  22. Obesity Trends Among U.S. Adults1995 No Data <10% 10%–14% 15%–19%

  23. Obesity Trends Among U.S. Adults1996 No Data <10% 10%–14% 15%–19%

  24. Obesity Trends Among U.S. Adults1997 No Data <10% 10%–14% 15%–19% ≥20%

  25. Obesity Trends Among U.S. Adults1998 No Data <10% 10%–14% 15%–19% ≥20%

  26. Obesity Trends Among U.S. Adults1999 No Data <10% 10%–14% 15%–19% ≥20%

  27. Obesity Trends Among U.S. Adults2000 No Data <10% 10%–14% 15%–19% ≥20%

  28. Obesity Trends Among U.S. Adults2001 No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

  29. Obesity Trends Among U.S. Adults2002 No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

  30. Obesity Trends Among U.S. Adults2003 No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

  31. Obesity Trends Among U.S. Adults2004 No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

  32. Obesity Trends Among U.S. Adults2005 No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

  33. Obesity Trends Among U.S. Adults1990, 1995, 2005 1995 1990 2005 No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

  34. The Health Impact of Obesity • Type II Diabetes • High Cholesterol • High Blood Pressure • Heart Disease • Cancer • Sleep Apnea • Osteoarthritis

  35. Cost of Obesity to Employers • Obese employees cost employers: • $3,316 more in health claims annually • $1,230 more due to increased sick days • Inactivity increases health claims $614 per employee per year Source: Burton, Wayne N. MD; Chen, Chin-Yu PhD; Schultz, Alyssa B. MS; Edington, Dee W. PhD. The Economic Costs Associated With Body Mass Index in a Workplace. Journal of Occupational & Environmental Medicine. 40(9):786-792, September 1998.

  36. A Huge Industry • $17 billion dollars and growing $4.5B $2.0B $1.5B $600M

  37. Our Solution: Use Teamwork • Focus on lifestyle and corporate culture change • Team-based health competitions • Exercise • Weight loss • Walking

  38. Shape Up The Nation • A robust, scalable wellness program • 12 week, online, team-based exercise and weight loss competition

  39. Why Our Model Works • High Participation Rates • Inclusive and Inviting • Easy to Implement • Affordable and No Upfront Cost • Supported By Medical Research • Tested, Proven, Award-Winning Program

  40. Proof of Concept: Shape Up RI • Founded in 2006 • 6,918 participants • Major corporations including national banks, hospitals, universities and Fortune 500 companies.

  41. Milestones • October 2007: Organizational development • November 2007: Close 1st round financing • December 2007: 1st major contract signed • January 2008: 10+ clients signed • February 2008: Launch Shape Up The Nation

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