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How relationships between landlord and tenant are changing. Karen Ayling Managing Director Westward. Templar House I Newton Abbot I Devon info@westwardhousing.org.uk I www.westwardhousing.org.uk. Two key drivers. Welfare Reform Change from grant to revenue funded
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How relationships between landlord and tenant are changing Karen Ayling Managing Director Westward Templar House I Newton Abbot I Devoninfo@westwardhousing.org.uk I www.westwardhousing.org.uk
Two key drivers • Welfare Reform • Change from grant to revenue funded models for development …….alongside a depressed economy and inherent austerity
Welfare Reform • Who are our customers – have we profiled the right things? • Landlords will be disconnected from benefit administration • For a generation tenants have been alienated from a rent payment culture • Paternalism to consumerist • A more transactional relationship may prevail
Move from grant to revenue funded models • From patch to portfolio • Estate management is property and grounds • Address poor performing assets • Disposals to support new build • Affordable rents and conversions • Leaner services….but for whom
Technology is changing the world • Away from a cash economy towards banking products • From cash weekly to electronic monthly • Many customers under banked • Social media is increasing…..for us all
Future relationships with customers • Landlord and tenant • Different profiles required • Customer segmentation will matter • Let and forget…..intensive support
Greater efficiency = more to spend in our communities • Lean our services – more efficient and targeted “what do you do that’s a complete waste of your time” • Shared services to bring efficiency • Use social media – messages • Consumerist and Community based
Support • Education and training to help people into work • Build confidence • Green technologies