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PBS Development Conference

PBS Development Conference. Mission, Vision, Values in Action Kay Sprinkel Grace, Presenter Thursday, October 5, 2006 Baltimore, MD. What We Will Cover. Welcome and introductions Progress check: mission, vision and values at stations MVV in communications

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PBS Development Conference

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  1. PBS Development Conference Mission, Vision, Values in Action Kay Sprinkel Grace, Presenter Thursday, October 5, 2006 Baltimore, MD

  2. What We Will Cover • Welcome and introductions • Progress check: mission, vision and values at stations • MVV in communications • WETA Leadership Circle, WFYI Annual Report, WTVP brochure • MVV in programming and production • Oregon Public Broadcasting • MVV in development and fund raising • Open microphone • Work plans for MVV in action

  3. Progress Check: Mission, Vision, Values at Stations • Process • How has it worked at your station? • Push back • What has the resistance been? • What compromises have been made? • Product • Sharing the results among participants

  4. MVV in Communications • Mission statement or mission language? • Vision statement or visionary language? • Values statements or implicit values? • What kinds of communications have you been able to lace with MVV language? • What about on-air communications? • How about internal communication among station staff members? (culture of philanthropy)

  5. Examples • WFYI Annual Report • WTVP Brochure • Others?

  6. MVV in Programming and Production: Influence? • Commitment to a mission: how does it guide or help evaluate your programming and production? • How does your vision inform these decisions? • Values alignment: how are core and ancillary values reflected in your programming and productions?

  7. Example • Oregon Public Broadcasting • “Giving voice to Oregon, connecting Oregon with its neighbors, illuminating a wider world.” (Mission statement adopted by the OPB Board, 9/06) • How this was utilized in a session with production and development staff

  8. MVV in Development and Fund Raising • Have the messages been changing? • Is there resistance? Where? Why? • Where have the most marked changes occurred? (pledge, membership, high level annual giving, major and planned giving) • What “core” messages have you derived that now weave through all of your external messages? • What “core” messages are you sending out internally?

  9. Examples • Direct mail pieces? • Successful on-air pledge drive message shifts? • Successful renewal letters? • Planned giving materials? • WETA Leadership Circle brochure • Ellen Morgenstern, VP for Development

  10. Completing the Transition • How close are you coming to “consistency in messaging across all programs and platforms” – one of the success metrics for MGI? • What is in the way? • How will you get the obstacle(s) out of the way so you can move forward?

  11. Work Plan • On the work plan form being distributed, evaluate your progress towards getting your MVV into action (communications, programming/production, development/fund raising), and what specifically you need to do to achieve the desired results. • Take 10 minutes; then team up with a partner your own or another station, and review your steps.

  12. Getting Into Action Discussion of Work Plans Full Group

  13. Why MVV in Action is Important • Words alone are not enough • If only development “owns” MVV, it will not have the impact on the station or community it can have • Putting MVV into action more quickly internalizes MVV and creates a culture of philanthropy • Commitment to MVV across the station ensures it will remain a priority in the years ahead

  14. PBS Development Conference Mission, Vision, Values in Action Kay Sprinkel Grace, Presenter kaysprinkelgrace@aol.com www.transforming-philanthropy.org

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