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The Dentsu Way

The Dentsu Way. December 1st, 2011. Insert File: Innovation_history.mpg (Note: no sound; Tim’s voiceover only). DENTSU NETWORK GLOBAL.

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The Dentsu Way

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  1. The Dentsu Way December 1st, 2011

  2. Insert File: Innovation_history.mpg (Note: no sound; Tim’s voiceover only)

  3. DENTSU NETWORK GLOBAL Today, Dentsu operates in 94 countries on behalf of more than 6,000 clients. We are the fastest-growing network in the western hemisphere, and around the world.

  4. TRADITIONAL HOLDING COMPANY DENTSU’S MODEL Galaxy of Agencies The Network Holding Company Lead Agency CLIENT Shareholder

  5. 1) Attract the Best Talent 2) Inspire ‘Good Innovation’ 3) ‘Cross Switch’ Integrated Communication Design

  6. 1) Attract the Best Talent

  7. 2) ‘Good Innovation’ IDEAS TECHNOLOGY ENTREPRENEURSHIP

  8. Insert File: iButterfly_dnw_lg.mpg

  9. Brand Consumer [+ Value] [+ Interaction]

  10. EVERYTHING IS CHANGING

  11. Social Media Is ADialog Steer the Conversation Listen

  12. Insert File: Oreo_Case_Study_360ionly.mpg

  13. ‘Reach & Frequency’ + ‘Depth & Relevance’

  14. 3) Integrated Communication Design

  15. Insert File: Verizon Case Study MB.mpg

  16. Mobile Is Still Early Innovation How Will Mobile Evolve In The Future? Time [Source: Mary Meeker Web 2.0 ’11]

  17. Social Commerce Playbook Digital Couponing Playbook Social Marketing Playbook Mobile Marketing Playbook THOUGHT LEADERSHIP http://blog.360i.com

  18. THANK YOU

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