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Is Franken Food Food for Thought?

Is Franken Food Food for Thought?. Introduction and Background. Previous research Public attitudes to biotechnology in Britain Metaphor as argument and interaction in the debate Metaphor in a critical perspective.

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Is Franken Food Food for Thought?

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  1. Is Franken Food Food • for Thought?

  2. Introduction and Background • Previous research • Public attitudes to biotechnology in Britain • Metaphor as argument and interaction in the debate • Metaphor in a critical perspective

  3. Public attitudes to biotechnology(e.g. Frewer et al. 1995, 1997; Hviid Nielsen et al. 2002) • Risk • Benefits • Ethics • Two segments Modernist ‘green’ Traditional ‘blue’

  4. Conceptual Metaphor Theory(e.g. Lakoff & Johnson 1980; Lakoff 1993; Lakoff & Turner 1989; Chilton 1996; Musolff 2000) • Metaphor is primarily cognitive, but realised linguistically • Metaphors are coherent, systematic and pervasive • Metaphors are conceptual, while at the same time strategic and intentional

  5. The Socio-Cognitive Approach(e.g. Van Dijk 1997, 1998, 2001, 2002) • Combining the social and the cognitive • Group structure and schema • Consequences for the study of metaphor

  6. The UK GM debate • UK national debate on GM issues • Metaphorical mappings in the first report • Battle & Invasion • Personification • Liquids & Paths

  7. Metaphors in the GM Science Review Report

  8. GM metaphors in the media

  9. Concluding remarks • Metaphors as deliberate choice • Metaphor as reflecting and influencing public attitudes

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