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Metaphorical Perspectives on Biotechnology: Impact on Public Attitudes and Policy Making

This study explores how metaphors shape public perceptions of biotechnology in the UK, analyzing the socio-cognitive approach and conceptual metaphor theory. Examining previous research, benefits, risks, ethics, and metaphors in the media influence stakeholders and policy.

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Metaphorical Perspectives on Biotechnology: Impact on Public Attitudes and Policy Making

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  1. Is Franken Food Food • for Thought?

  2. Introduction and Background • Previous research • Public attitudes to biotechnology in Britain • Metaphor as argument and interaction in the debate • Metaphor in a critical perspective

  3. Public attitudes to biotechnology(e.g. Frewer et al. 1995, 1997; Hviid Nielsen et al. 2002) • Risk • Benefits • Ethics • Two segments Modernist ‘green’ Traditional ‘blue’

  4. Conceptual Metaphor Theory(e.g. Lakoff & Johnson 1980; Lakoff 1993; Lakoff & Turner 1989; Chilton 1996; Musolff 2000) • Metaphor is primarily cognitive, but realised linguistically • Metaphors are coherent, systematic and pervasive • Metaphors are conceptual, while at the same time strategic and intentional

  5. The Socio-Cognitive Approach(e.g. Van Dijk 1997, 1998, 2001, 2002) • Combining the social and the cognitive • Group structure and schema • Consequences for the study of metaphor

  6. The UK GM debate • UK national debate on GM issues • Metaphorical mappings in the first report • Battle & Invasion • Personification • Liquids & Paths

  7. Metaphors in the GM Science Review Report

  8. GM metaphors in the media

  9. Concluding remarks • Metaphors as deliberate choice • Metaphor as reflecting and influencing public attitudes

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