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Board of Trustees Meeting

Board of Trustees Meeting. Boston, Massachusetts August 7, 2007 1:00 PM. Agenda. Welcome Approval of Board Minutes (Board Action) Regional Updates Rebranding Financial Report Transition Plan/Board Building Other Business Adjourn. Program Update. Sharon Aguilar.

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Board of Trustees Meeting

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  1. Board of Trustees Meeting Boston, Massachusetts August 7, 2007 1:00 PM

  2. Agenda • Welcome • Approval of Board Minutes (Board Action) • Regional Updates • Rebranding • Financial Report • Transition Plan/Board Building • Other Business • Adjourn

  3. Program Update Sharon Aguilar

  4. 2007 Highlights – Texas • Debut of “Coca-Cola Road to College” - 8 scholarships awarded to C5 youth • 5th Year “Medallion Experience” Debuts - Youth research infant mortality; “wow” Tarrant County Commission with report • Outstanding Culture - Positive, respectful, motivated

  5. 2007 Highlights – New England • Debut of “Coca-Cola Road to College” • Impressive image at Cornell & Ithaca with NAC • Improved Selection Process • Evident in quality of 1st year youth • Program Improvements Underway • Strong involvement of youth & agency • Solid Culture; Improvements Underway • Strong backing of Crossroads 4 Kids

  6. 2007 Highlights - Atlanta • High Quality Programming - Strong youth “choice” component; 2nd year model imported to other sites. • Successful debut of “C5 Bridges” - 56 youth; 12 staff • Outstanding Culture - Positive, respectful, motivated • Strong Year-on-Year Retention - 90% rate of return

  7. 2007 Highlights – Los Angeles • High Quality Programming - 2nd year program as engaging as 1st year • Outstanding Culture - Positive, respectful, motivated • New Construction - Capacity doubled; quality construction blends with surroundings • Addition of 2nd Leadership Class - Establishing systems to support double the number

  8. Retention / Graduation Rates Year on Year Retention

  9. National Advisory Council Meeting in Ithaca, NY • New England youth visit with NAC along “Coca-Cola Road to College” route at Cornell & Ithaca Colleges • Positive evaluation of C5 model • Meaningful input around staffing, college preparation, current trends (esp. around gender- specific programming), and program evaluation. • A more active role is evolving for the NAC

  10. Council Members • Alvaro Cortez Los Angeles Unified School District • Deb Donohoe Crossroads for Kids • Will Evans Markel Insurance • Gary Forster YMCA • Dr. Barry Garst American Camp Association • Dr. Roger Harris Boston Renaissance Charter School • Ingrid Hayes Georgia Tech • Heather Johnston-Nicolson Girls Inc. • Don Loving Communities in Schools • Dr. Marge Scanlin American Camp Association • Nicole Yohalem Forum for Youth Investment

  11. Seamless Progression A seamless 5-year progression of annual signature summer experiences and year-round events, involvement opportunities, and individual requirements that prepares young people to be… • Character-Driven • Community-Focused • Challenge-Ready • College-Bound • Committed to a Better Future

  12. Signature Summer Events Year 5:A.C.T. Now Summit Engaging My Community Year-round:C5 Pathways Year 4: Coca-Cola’s Road to College Exploring My Future Year 3: C5 Bridges Expanding My Horizons Year 2: CampLeadership U. Leading Others Year 1:Camp Leadership U. Leading Myself

  13. Annual Events (All Classes, Each Year) • Reunion & “Youth Networking” Conference (Full Day; September) • Achievement Dinner & Graduation Ceremony (Evening event; April or May) C5 Pathways Basic Components: • Structured Events and Workshops • Planning & Committee Work • Communications (Phone & Newsletters) • Independent Pursuits: • Academics • Service • Involvement Career Exploration College Preparation Community Service Planning Committees

  14. Eighth Grade — Year 1 Leading Myself Signature Summer Event: Camp Leadership U. – Part 1. • 4 week camp experience C5 Pathways Volunteer & Community Service Seminar • Full day; October Expanding Horizons -- Adventure & Science • 2 - 3 days; Overnight event; November Expanding Horizons – Art & Culture • Full day; February Organized Service Event • Full day; April

  15. Freshman Year— Year 2 Leading Others Signature Summer Event: Camp Leadership U. – Part 2 • 4 week camp experience C5 Pathways Volunteer & Community Service Seminar • Full Day; October Expanding Horizons: Science/Technology • Full Day; November Tolerance “Tools for Teens” Program • Full Day; March. Expanding Horizons – History & Culture • 2-3 days; Overnight event; January

  16. Sophomore Year — Year 3 Expanding My Horizons Signature Summer Event: C5 Bridges • 2 weeks adventure travel / 2 weeks at camp C5 Pathways College Preparation Seminar • Full day; October Expanding Horizons – Diversity in Art • Full day, December “Road to College” Planning Weekend • 3 days; Overnight event; January “Road to College” Parent’s Seminar • Full Day; May

  17. Junior Year — Year 4 Exploring My Future Signature Summer Event: Coca-Cola’s “Road to College” • 7-10 days C5 Pathways Focus on college application process & prep for ACT Now Summit. Learn how communities make decisions. Later, apply this knowledge to real issues as part of the summit. Connect youth with people in positions of influence–county executives, superintendents, mayors, state senators, et. al. Exploring Community Problem Solving • 1-2 meetings; October & November A.C.T. Now Summit Planning • 1-2 meetings; January & February

  18. Senior Year — Year 5 Engaging My Community Signature Summer Event: A.C.T. Now Summit • 7 days C5 Pathways College Fair/Interviewing Workshop • Full Day, October College Application Weekend • 2-3 days; November “Planning My Future” Seminar • Full Day, March Medallion Project • Optional Independent Work

  19. Year 3 C5 BRIDGES TRANSITION Years 4 & 5 Applying skills to prepare for college, career, & life. Transition between learning to lead at camp and actually leading in the community. • Years 1 & 2 • Developing leadership skills, positive culture, & confidence.

  20. Regional Updates

  21. Rebranding

  22. Communicating the Change • Name change announcements were sent to everyone on our mailing list in April • New website went live in May • Mailing went out in July announcing the new site • Annual report will focus on the name change and the rationale behind it

  23. Crowd Reaction “I am jumping for joy! I really applaud you for changing the name to give visibility to the outcomes that your organization is accomplishing …I am impressed as an educator (and as a Coca-Cola stock holder) to see the switch.” Gwynn Powell UGA College of Education Department of Counseling and Human Development Services

  24. What about the kids? • Youth are introduced to the new name at the end of their session at camp • We are using the Coke system brand launch as our model • Launch party with balloons, t-shirts with the new name and photo posters for the kids • Very positive reception

  25. Logo Development • Enhancements have been made to the original C5 logo to give it a youthful, edgy look that teens can identify with

  26. Logo Treatments

  27. Financial Report

  28. 2006 Audited Financial Highlights

  29. YTD June 2007 Scorecard

  30. June 2007 Balance Sheet

  31. Transition PlanBoard Building

  32. Transition Plan • Secured Coca-Cola system funding through 2009 • Recruiting new board members

  33. National Board • Best Candidate Will: • Look for “a big idea” that is • Innovative • Financially Prudent • Sustainable • Visionary • Want to be in the company of interesting people • Want to make a meaningful and measurable impact • Have the influence to bring others to the cause • Have the capacity to make a significant investment • $50,000 annual financial commitment

  34. National Board • Fifteen members • Recognized business and professional leaders • CEO’s • Ex-CEO’s • Entrepreneurs • Action-Oriented / Builders • Investors

  35. Transition Plan • Secure Coca-Cola system funding • Recruit new board members • Transition membership at year-end 2007 • Revised partnership plans with local boards

  36. National Board Regional Board Executive Director Administrative Assistant Administration V.P./Operations Communications Development Site Director Supervisor Curriculum/Training Current Organizational Chart

  37. Regional Board Atlanta Executive Director Program Development Future Organization Regional Organization National Support • Develop & provide program material • Train staff • Provide shared services • Audit and accredit local sites • Assist in Board development • Provide start-up funds

  38. Role of Boards • National • Oversee program development • Establish national operating and growth strategies • Establish and monitor national operating metrics • Accredit local program sites • Provide resources for foundation operation and program expansion through personal gifts & fund raising • Provide start-up funds for local sites • Regional • Oversee program delivery • Establish regional operating and growth strategies • Establish and monitor regional operating metrics • Provide resources to support local operations and growth through personal gifts & fund raising

  39. Transition funding at site level

  40. Estimated Operating Expenses 935,000 875,000 905,000 850,000 630,000 580,000

  41. Source of Funds $935,000 $905,000 $875,000 $850,000 $120,000 $310,000 $450,000 $600,000 $630,000 $580,000 Endowment Campaign $600,000 $2.4 m $3 m $3 m Annual Pledge $ $1.0 m $1.80 m C5YF Match $200,000 $11 m $12 m Collected Cume $400,000 $9.0 m $6.20 m $2.40 m Note: Endowment campaign targets and estimated income calculated at 5% beginning in 2009 – C5YF Match in year when Pledge $$ RECEIVED (3 YR pledge)

  42. Transition Plan • Secure Coca-Cola system funding • Recruit new board members • Transition membership at year-end 2007 • Revise partnership plans with local boards • Establish franchise model for new sites • Become self-sufficient in three years

  43. Financial Projection2007 - 2011

  44. Financial Projection2007 - 2011

  45. Alternative Plan • Local Boards to Take Immediate Ownership of the Program • All will be stand alone 501(c)(3)’s • National Staff to Phase Out Over Time • Transfer of Available Resources to Local Boards • If Local Boards Do Not Take Ownership… • Operate one more year of programming • Followed by scholarship incentives • Remaining Balance Sheet to be Dispersed to Continuing Programs

  46. Other Business

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