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April 23, 2013 SEBC

Communicating Benefits in Innovative Ways. April 23, 2013 SEBC. A Communication (R)evolution Is Underway. “If you text for a glass of water one more time, Daddy’s going to take away your cell phone.”. It’s Ugly Out There. Career. Health. Wealth. Unemployment (7.8%) Disengaged (50%)

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April 23, 2013 SEBC

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  1. Communicating Benefits in Innovative Ways April 23, 2013SEBC

  2. A Communication (R)evolution Is Underway “If you text for a glass of water one more time, Daddy’s going to take away your cell phone.”

  3. It’s Ugly Out There Career Health Wealth • Unemployment (7.8%) • Disengaged (50%) • Seeking dream job (82%) • Desire challenge (41%) • Desire inspiration (30%) • Smoke (21%) • Obese (33%) • Overweight (66%) • Diabetic (29%) • $71,500 (401(k) avg.) • $6,500 (credit debt) • 4.2% (savings rate) Sources: Monster; BlessingWhite; Gallup; Towers Watson; Human Capital Institute; CDC; Bureau of Labor Statistics, Fidelity; *estimated

  4. An Employee-Focused Paradigm Shift

  5. Keys to Success Communication/Change Management Strategy • Use social networking and support systems ROI: Projects with effective change management return 143% for every $ spent; those without return 35% (meaning for every $ spent, the organization loses 65 cents) Behavioral economics Branding • A consistent internal/external brand promise • To tap into human motivation Leader endorsed Personalized • For credibility and role modeling • Leveraging technology to make it real for ME and just-in-time Multi-channel Social • Repetition, and because one size doesn’t fit all 4

  6. Innovation to Empower Gamification Consumerism tools Personalized portals Mobile apps Videos Workplace simulations E-magazines Social media

  7. More Common Than You Might Think 36%of employers are using mobile technology 62%of employers are using gamification 50% of employers are using social media elements Source: World@Workand Buck Consultants survey, February 2013

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