Market Entry and Business Development in Mexico

1. Market Entry and Business Development in Mexico Business Intelligence& Innovations Solutions

2. Key data Mexico • Emerging economy, large market: • 110 million inhabitants • World’s 12th largest economy • PPP: USD 14,200 (2008 est.) - GDP: USD 1.143 trillion (2008 est.) • Member of G5; world’s top emerging economies together with Brazil, India, China and South Africa. • Largest potential: • Telecommunications, process automation, service automation, private security systems, process monitoring systems, software, aircraft, automobile industry, alternative energy ,oil and gas, petrochemicals, construction, tourism • Operations outsourcing for other industries • Attractive business opportunities for Norwegian companies: • Commercialize products and services in Mexican market taking advantage of free-trade agreement between Norway and Mexico. • Export to US, Canada and Latin-America from Mexico , taking advantage of NAFTA and other free-trade agreements. Business Intelligence& Innovations Solutions

3. A Norwegian-Mexican Partnership: • Keypex AS: • Norwegian business consultancy • Market Entry specialists • International expertise and experience- 5 to 25 years experience from business development • Cultural understanding and network in Mexico • Project examples • Established national commercialization network in • Norway- Established sales and maintenance partners for water • purification in 5 Latin-American countries in 5 months. • Turnaround “from bankruptcy to viable company” by • internationalization of the production • Establishment of partners and company for • development of future Tidal power generation in • Northern Ireland. • Business Intelligence & Innovation Solutions SA de CV: • Mexico City based organization; experts in business acceleration; global vision & local expertise • Umbrella organization: 55 high-level Mexican consultants ; • 5 to 40 years of experience on executive level • 29 Business Acceleration projects sold in 2008 • Services were useful for our clients: • Achieved 41% turnover average growth in 2008. • Impressive value network (companies, government • and many other business related organizations) Synergy: Business expansion projects for Norwegian companies in Mexico and through Mexico Business Intelligence& Innovations Solutions

4. Selected references from Keypex and BI&IS • Posten Norge, Statkraft, Aker Kvaerner ,Delfi Data AS, Eubizz Water AS, Pemex, Kodak, Citigroup, Tecnológico de Monterrey, Bancomer, Olivetti, AeroMéxico, Pfizer, Mariott JW, Kellogg’s, Giorgio Armani, Ikea, El Corte Inglés, Ford, Danna Karan, American Express, Canon, Honeywell, Banco do Brazil, Televisa, Grupo Alfa, FEMSA, CEMEX, Samsung Electronics, IBM, Maringo, Telcel, TelefónicaMovistar, Telmex, Mexico Federal Government Business Intelligence& Innovations Solutions

5. Value Proposition:Tailored Market Entry Recruitment and office space Strategy – How to compete Value Proposition:Tailored Market Entry& Business Development Legal advisory Critical contact introduction Market and Product evaluation Contact with Potential Investors Negotiation and Sales Support Business Intelligence& Innovations Solutions

6. BI&ISUmbrellaOrganization + Value Network Keypex AS Norwegian-Mexicanco-op Flow of Talent and Scope of Service BI&IS S.A de C.V Business Intelligence& Innovations Solutions

7. BI&IS Market Entry Consulting Services General Scheme Consulting and Market Entry Services Catalog Business Opportunity Analysis Methodologies & Tools Market Potential Preliminary Analysis Is Mexican Market Attractive to Norwegian Company? Results Presentation to Client Customized Market Entry Project BI&IS Consulting Team Ecosystem & Value Network Business Intelligence& Innovations Solutions

8. Selected Consultants BI&IS: BI&IS President (JHL) • Age: 40 • Years of experience: 22 • Areas of expertise: Business Innovation & Acceleration KM & Change Management • Industry expertise from: Banking, Oil & Gas, IS & IT, education services, • Project Director 01 (AOA) • Age: 63 • Years of experience: 41 • Areas of expertise: Branding • Advertising & market communication • Industry expertise from: • Steel, electronics, • Banking, tourism Business Intelligence& Innovations Solutions

9. Selected Consultants BI&IS: Project Director 02 (GPA) • Age: 59 • Years of experience: 36 • Areas of expertise: Process mapping & redesign HRM • Industry expertise from: Development banking, public & investor funds managing activities • Project Director 03 (RAM) • Age: 44 • Years of experience: 20 • Areas of expertise: Market Research • Market Sales & Promotions • Industry expertise from: • Logistics, marketing • agencies Business Intelligence& Innovations Solutions

10. "Keypex has in 2008 and 2009 established several strategic partnerships with local companies on our behalf in Mexico and Central America. They have shown us efficiency, a great understanding of internationalization and marketing, and their work has additionally lead to improvements internally within Eubizz Water. We continue to work with Keypex and we recommend their services to other companies who would like to establish business in Mexico and Central America.” - Øystein Bruland, CEO Eubizz Water AS Proven Results: Business Intelligence& Innovations Solutions

11. Contact: Kjell Hilde, CEO Keypex AS kjell.hilde@keypex.no +47 913 47 976 www.keypex.no Terje Hilde, Partner Keypex AS terje.hilde@keypex.no +52 656 616 7555 www.keypex.no Business Intelligence& Innovations Solutions