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Doing Business in Mexico 2011

Doing Business in Mexico 2011. MEXICO – A SNAP SHOT. Population : 112,322,727 million GDP per capita: $13,200 (est. 2009) Under 20: 44 % Literacy Rate: 91 % Urban: 77 % Wealthy/Upper Middle: 23% Middle Class: 37% Poor: 40 %. Why Mexico? .

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Doing Business in Mexico 2011

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  1. Doing Business in Mexico 2011

  2. MEXICO – A SNAP SHOT • Population: 112,322,727 million • GDP per capita: $13,200 (est. 2009) • Under 20: 44 % • Literacy Rate: 91 % • Urban: 77 % • Wealthy/Upper Middle: 23% • Middle Class: 37% • Poor: 40%

  3. Why Mexico? • Location / Access to Goods/Services/Market in U.S. • Size, Diversify, and Vast Market • Shared Culture: Western, Hispanic • Manufacturing base in various sectors • Stronger legal protections • Politically stable • Macroeconomic stability

  4. Safety & Security in Mexico:A Changing Environment • The changing security environment in Mexico presents challenges for U.S. companies • Border cities are particularly vulnerable, such as Nuevo Laredo, Juarez, Reynosa, Matamoros, and Tijuana • Businesses in Mexico are investing more in security for their personnel, facilities • Visitors need to use common sense and be aware • State Department Website for Travel Advisories: http://travel.state.gov/travel

  5. Mexico – US Trade • Mexico is the United States’ 3rd largest trading partner • Mexico is the 2nd destination of all U.S. exports • Mexico accounts for roughly 1/8 of all U.S. exports • 22 American states depend on Mexico as their first or second destination for exports • One billion/day in two way trade

  6. The impact of NAFTA • World’s largest free trade area: 442.4 million people; $15.4 trillion GDP • No tariffs on U.S. exports to Mexico (except current dispute) • It clarifies and simplifies rules of trade • Institution of Dispute Resolution Process - Trucking is Major Issue • U.S.-Mexico trade increased 317%: from $88 billion in 1993 to $367 billion in 2008 • Trade has grown faster than the infrastructure that handles it • Mutual Recognition Agreements for testing/certification in some sectors

  7. MARKET CHALLENGES MEXICAN BUSINESS CULTURE Understanding cultural differences can make or break successfulbusiness deals.

  8. DRESS CODE Formal Men: suits & ties Women: 2 piece set / dress, skirts Except for use in a beach resort, shorts do not enter into the dress code anywhere

  9. LEADING SECTORS/OPPORTUNITIES

  10. Market Entry Strategies • The best strategy to enter the Mexican market is to find a local representative or distributor. With this, buyers feel secure that initial training, spare parts and service will be provided. • Due to regional concentration throughout Mexico, representation locally will yield better results than a single, nation-wide distributor. • Price is important, but not necessarily the deciding factor. • Be prepared to provide brochures, catalogs, and printed materials in Spanish. Keep websites international-user-friendly.

  11. THANK YOU State of North Carolina Mexico Office LAURA CAMBEROS Trade Representative 52-55-1085-7208 laura@ncmexico.com

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