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Nielsen Training Materials

Nielsen Training Materials. Things to remember: Ensure you have latest/greatest data..check your email for updates Always select your 3 home options before running a report Total Enhanced US includes ALL accounts, Walmart is included Total US Grocery does not include Walmart

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Nielsen Training Materials

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  1. Nielsen Training Materials

  2. Things to remember: • Ensure you have latest/greatest data..check your email for updates • Always select your 3 home options before running a report • Total Enhanced US includes ALL accounts, Walmart is included • Total US Grocery does not include Walmart • Chose Walmart to run only Walmart data • Remaining markets do not include Walmart nbrs • If you request data please ensure you have the following information • Channel, Market or Account • Product information • Timeframe • Metrics needed Always select the 3 home options before running the report

  3. Nielsen Total U.S. 52 SCANTRACK Markets Maps are a geographic representation at the time of development and may not reflect recent changes. Please refer to the market profile for county listings.

  4. Expanded xAOC Food Drug Mass Walmart Club* (Sam’s & BJ’s Scan) Dollar* (Dollar Gen, Family Dollar, Fred’s Scan) Deca Nielsen Coverage Food Drug Mass Today 53% - Average Nielsen Coded Category Total Coverage Expanded xAOC 81% - Average Nielsen Coded Category Total Coverage • Other retailers not covered ---Convenience stores, expanded military, on –line, Small Grocery stores (<$2M), Small Drugstores (<$1M), Home Improvement, Cash and Carry, Semi-Wholesalers, Pet Shops, Office, Toy Stores, Sporting Goods, Department Stores, etc.

  5. Nielsen 06/18/12 NIELSEN GROCERY CHANNEL RETAIL COOP STATUS

  6. Nielsen 06/18/12 NIELSEN RETAIL COOP STATUS

  7. Nielsen 06/18/12 NIELSEN CONVENIENCE CHANNEL RETAIL COOP STATUS

  8. Nielsen Data Request Form

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