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You 2.0 How to Manage & Enhance Influence Through Social Media Marketing

You 2.0 How to Manage & Enhance Influence Through Social Media Marketing. Emily Bennington. P.S. Anyone notice who our first comment came from? . From the Blog. Is social media right for everyone ?. Are we OVERconnected ?. Personal Vision Statement.

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You 2.0 How to Manage & Enhance Influence Through Social Media Marketing

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  1. You 2.0 How to Manage & Enhance Influence Through Social Media Marketing Emily Bennington

  2. P.S. Anyone notice who our first comment came from? 

  3. From the Blog • Is social media right for everyone? • Are we OVERconnected?

  4. Personal Vision Statement

  5. According to the SSA, if you take 100 men and women at the start of their careers and follow them for 40 years to retirement age, here’s what you’ll find: 54 = Broke 36 = Dead 5 = Keep Working 4 = Financially Secure 1 =Wealthy

  6. FOCUS

  7. Personal Vision Statement Good: “I am a young, intelligent person aspiring to become one like no other while pursuing an education in the field of communications, marketing, and business leadership.” Better: “Communications and marketing student aspiring to become a business leader.” • Action Items: • Join a volunteer work team to raise my profile. • Become involved with Toastmasters to improve communication skills. • Read Top 5 business books as ranked on Amazon

  8. Short History • Founded on February 4, 2004 by Mark Zuckerberg, Dustin Moskovitz, and Chris Hughes while at Harvard • Got the idea from a student / faculty pamphlet in boarding school informally known as the “Face Book” • Used to be for students only. Now open to anyone over 13 with a valid email. • Political candidates were the first to be allowed to have what are now known as “fan” pages. • Has been blocked in Syria, China,Vietnam,and Iran….and countless workplaces.

  9. Rules of the Road • Facebook is a wonderful way to keep in touch with friends and family. • Facebook can definitely help build your personal brand. • Facebook is not the enemy. A profile is encouraged, but not right for everyone. • Employers have ways to research you on Facebook regardless of your privacy settings. • Facebook is the most powerful new medium in marketing since the invention of the television. • No one cares about your mafia, your lost chicken, your virtual drink, or your Sex and the City doppelganger.

  10. Boy Wonder

  11. MyBO 2 million profiles + 200,000 offline events + Formed 35,000 groups + Posted 400,000 blogs + Raised $30 million on 70,000 personal + fund-raising pages = POLITICAL GAMECHANGER!!!

  12. The Power of Social Media "Instead of reciting a list of why we wanted people to vote for Barack, like we did for Kerry, we were told to ask what was important to people and listen to them.” - MyBO volunteer as quoted in Fast Company (March 2009)

  13. http://www.facebook.com/facebook-widgets/fanbadges.php?page_id=495832575187http://www.facebook.com/facebook-widgets/fanbadges.php?page_id=495832575187

  14. Google Alerts http://www.google.com/alerts Your Name MBAL Blog Target Company Key Contacts Other Experts in Your Niche

  15. Homework • Reading Assignment • Personal Vision Statement Revisions (if needed) • New Blog Post: What makes you an ideal candidate for an employer? • Post on the wall of the UCGSB Facebook page

  16. You 2.0 Scope of Work Please note the following lists assignments due on the session date. • Session 6: February 19th • Reading assignment • Blog post • Person Vision Statement • Upload a Link to the Blog Session 1: January 15th • Session 10: March 19th • Reading assignment • Nonprofit social media strategies (presentation) • Session 2: January 22 • Me 2.0 Part I • SWOT analysis on a public figure • Session 11: March 26th • Reading assignment • Blog post • Session 7: February 26th • Reading assignment • Facebook Wall Post • Blog post • Session 3: January 29th • Me 2.0 Part II • Vision Board • Session 12: April 2nd • Reading assignment • Facebook Fan Page updates • Blog post • Session 8: March 5th • Reading assignment • (10) Twitter posts • Blog post • Session 4: February 5th • Me 2.0 Part III • Personal Branding Survey • Session 13: April 9th • Reading assignment • Video resume • Session 5: February 12th • Reading assignments • Headshot / 300 word bio uploaded • Blog post uploaded (350-550 words) • Session 9: March 12th • Reading assignment • (10) Twitter posts • 100% complete LinkedIn profile

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