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Marketing @ the speed of Technology

Marketing @ the speed of Technology. Sean Claire @ bringbackbernie (yes, my twitter handle is a Cleveland browns reference). Agenda. State of Marketing Challenges of the B2B Marketer Technology of Yesterday, Today, Future Resources. State of Marketing. CMO BIG 3. Yesterday vs. Today.

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Marketing @ the speed of Technology

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  1. Marketing @ the speed of Technology Sean Claire @bringbackbernie (yes, my twitter handle is a Cleveland browns reference)

  2. Agenda • State of Marketing • Challenges of the B2B Marketer • Technology of Yesterday, Today, Future • Resources

  3. State of Marketing

  4. CMO BIG 3

  5. Yesterday vs. Today CUSTOMER

  6. Today’s B2B challenges

  7. B2B Marketer BIG 4 • Long sale cycles • More intelligent buyers • Growth in channel and device options • BUT…..the #1 challenge to B2B marketers…….

  8. Expense or Asset?

  9. 60%

  10. 2013

  11. 70% say CM increases company brand awareness 45% say CM reduces advertising costs

  12. 2014

  13. The consumerization of the B2B buying process now requires CMOs to stop targeting companies and speak directly to buyers as individuals.

  14. Less of this….

  15. More of this….. What time do the Buckeyes play? Streamline my operations All about the bottom line Cool new technology GROWTH

  16. MAKE ME FEEL SPECIAL

  17. MARKETING AUTOMATION

  18. Emails Form Submissions Campaigns Website Content Videos Events Lead Sources

  19. 2017

  20. Resources

  21. Wake up – Drink Coffee - Read CMO.com

  22. Cool Resources

  23. You become what you read

  24. LIVE the BIG 3

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