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Advocacy and Media Wylie Tene, AFSP’s Public Relations Manager

Advocacy and Media Wylie Tene, AFSP’s Public Relations Manager. Your Stories are Advocacy. AFSP Public Policy Positions. Utilize AFSP’s positions statements on common issues/trends: Safe Media Reporting Bridge Barriers/Means Restriction Bullying/Cyberbullying – Safe Schools Improvement

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Advocacy and Media Wylie Tene, AFSP’s Public Relations Manager

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  1. Advocacy and Media Wylie Tene, AFSP’s Public Relations Manager

  2. Your Stories are Advocacy

  3. AFSP Public Policy Positions Utilize AFSP’s positions statements on common issues/trends: • Safe Media Reporting • Bridge Barriers/Means Restriction • Bullying/Cyberbullying – Safe Schools Improvement • Mental Health Parity • Military / Veteran Suicide Prevention www.afsp.org / www.spanusa.org

  4. Advocating Via the Media What Makes Something “Newsworthy”? • Local– all news is “local” news. Media outlets are always looking for the local angle. • Timeliness - An event that is happening or just happened. Survivor Day, Walks, Fundraisers are newsworthy because they are happening “now” or “upcoming” or “yesterday”. • Impact – Affecting lots of people. Suicide is newsworthy because of the impact on the community, county, nation, world etc. Suicide from a bridge becomes newsworthy, because it impacts commuters, traffic, bystanders, first responders etc • Conflicts – Or controversies – FDA’s Black Box warning, suicide prevention barriers, gun control etc

  5. Newsworthy cont’d • Prominence – News that involves a politician, public servant, celebrity (or their family) • Novelty - Events that are unique, strange or odd. A unique suicide attempt or death becomes newsworthy • Trends - Along with timeliness, news outlets are always looking for ways to connect stories to a trend – i.e. increasing suicide rates, bullying & suicide, economy & suicide

  6. Advocating Via Media • Letters to the Editor • Opinion / Editorials • Social Media • Online Message Boards/Commentary • Events/Press Releases • National Association Broadcasters & Teen PSAs

  7. Letters-To-The-Editor Submitting letters are an easy way to advocate via media TIPS on letters: • Letters have a better chance of being published if it is in response to a current article/event (Timeliness) • Make your letter personal and Local • Newspapers want exclusive letters, so avoid sending the same letter, by the same author to multiple papers in your area • Keep your letter brief. Most papers require letters be around 150 words. Some allow up to 250 words • Letters must include your name, address, and daytime phone number to be considered • Email, fax or submit letters online. Do not send letters as attachments. • Letters should be positive, not overly critical. Our goal is to inform and educate

  8. Opinion / Editorials (Op-eds) Op-eds, like Letters, are an easy way to advocate via the media TIPS on Op-Eds: • Op-eds are longer then Letters, usually around 500 to 700 words. Each publication is different • Newspapers, generally, have less room for an op-ed making it a bit more difficult to get published • Op-eds that are succinct, passionate, factual and persuasive increase likelihood of being published • Check online or call the paper to check on how best to submit an op-ed. Some have online forms or specific emails addresses. i.e. oped@nytimes.com

  9. Social Media • Use your social media profiles to further advocacy, get “friends” involved, promote events, share news and statistics etc. • Visit AFSP website, every page is shareable, can be printed and emailed. New “Recommend” button is simple way to share news via Facebook • Join AFSP’s Facebook page and follow our Twitter feed www.facebook.com/afspnational / www.twitter.com/afspnational

  10. Online Message Boards/Commentary Online Commentary/Community Forums: • Nearly every news media site and blog allows for comments • These online message boards offer another avenue to educate and inform the public as well as share your story and offer resources • Message board comments tend to be uninformed, many times cruel and insensitive. Positive comments could help decrease stigma and misconceptions, educate • Share positive, informative and responsible media with friends via social media, send thank you notes to reporters, print articles to mail to elected officials with cover letter

  11. Events/Press Releases • Events i.e. an organized legislative day, can generate media • Press releases should be sent to the media at least 1 week prior to event • Press releases should be 1 to 1 ½ pages and include: Who? What? Where? When? and Why? information • Send press releases to local newspapers, radio and TV news stations

  12. Public Service Announcements • National Association of Broadcasters • Suicide Shouldn’t Be a Secret – www.afsp.org/teen

  13. Conclusion I am here to help: Wylie Tene Public Relations Manager 212-363-3500 ext. 24 wtene@afsp.org

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