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RESIDENTIAL – Michel Porter on Corporate Strategy and Competitiveness, 2010 Team Members:

Leather Footwear Industry Brazil RKC Team Project. RESIDENTIAL – Michel Porter on Corporate Strategy and Competitiveness, 2010 Team Members: David Valentyne, Riham Hwaidi, Sasa Cvijic, Sphelo Ntaka. Project Team & Work Distribution. Project Time Frame.

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RESIDENTIAL – Michel Porter on Corporate Strategy and Competitiveness, 2010 Team Members:

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  1. Leather Footwear Industry Brazil RKC Team Project RESIDENTIAL – Michel Porter on Corporate Strategy and Competitiveness, 2010 Team Members: David Valentyne, Riham Hwaidi, Sasa Cvijic, Sphelo Ntaka

  2. Project Team & Work Distribution

  3. Project Time Frame Draft review with Prof. Duffill by 26 March

  4. Project Rationale (1) • Brazil is the 5th largest economy on the planet with a population of 180m & occupies a diverse geographic position attracting foreign investment. • It boasts the world's largest commercial cattle herd resulting in diverse chain of associated & allied industries. • Brazil has been in the leather and footwear industry for over 100 years & boasts the most complete footwear cluster in the world, supported by 800 tanneries. • The country cluster supports approx. 1,500 large, medium and small size footwear industries and more than 5,000 micro-companies and ateliers. • The footwear chain further features 2 thousand industries of components for leather and footwear, and of industries that produce machineries and equipment. • The industry generates 1 million direct & indirect jobs: 400 thousand in the footwear industry; 400 thousand in the footwear retail; and the rest is divided among tanneries, industries of components, and industries that produce machineries and equipment. • This is an industry cluster that can rightfully be considered a giant by any measure. • (1) Resource: http://www.brasil.gov.br/ingles/economy/Investments

  5. Key Content • Overall economic performance & cluster composition of the country. • Assessment of business environment. • Leather footwear industry cluster analysis. • Strategies issues facing the leather footwear industry in Brazil. • Policy recommendations to all stakeholders in the leather footwear industry in Brazil.

  6. Historical Overview • Country Background. • Economic Performance. • Brazil Business Environment. • Background on leather and shoe • industry in the region and the world. • 5) Concentration on period 2000-2008.

  7. Economic Performance of Brazil • MACRO-ECONOMIC OUTLOOK • Overview of the Four Major Emerging Markets (BRIC) • Neighbouring Countries/Region • Analysis of GDP Growth, Change in Employment and Inflation Rate • National Efficiency Indicators • Labour Mobility • National Diamond

  8. Business Environment Cluster sizing & export dynamics: • Brazilian share of export by sector in 2008 • Comparison size of other countries leather footwear exports (bubble chart) • Explore Brazils reason for size (Any impacting issues to growth) • Ability to serve to customers (what are the inhibitors, trends, supply mechanisms & restrictions) • How do allied industries play a role in its ability to sustain Follow and support with Cluster map & supporting industries (horizontal and vertical ) (map) • At $2 bil,Brazilian leather footwear is small in relative terms to rest of exports • But remains a giant in terms of industry relationship value to rest of economy • Frame Brazils cluster size vs. rest of world • Provide situational evidence of cluster dynamics

  9. Brazil Global Customers Who are Brazil’s Global Customers: • Export size to world countries (bubble map) • Why these countries & is exposure blocked to other countries for any reason • What is the Return value to Brazil (monetary or otherwise) • How easy is it to achieve exports to these customers (who supports & who acts as adversary / explore why • What are the Trends & what does that means for the future exposure of Brazilian exports Indicate who Brazil is trading with… Indicate how this is achieved…

  10. Competition & Competitors • What are the competitor’s doing (better or worse) • What is their growth trend vs. industry trend • What does this mean in world leather footwear dynamics as as local country dynamics • Cluster Competitive SWOT (diagram) (1) Context for strategy & rivalry (2) Factor conditions (3) Demand conditions (4) Related & supporting industries Complete competitor analysis (SWOT) What position does this leave Brazil in….

  11. Cluster Analysis • Historical development, size and performance of cluster • Companies • Size and number of companies in the cluster relative to national average • Ownership , Market segment and specialization, Suppliers • Cluster diamond • Distribution • Who are the distributors • Difference national / for export • What is the ‘Route to market’ (is this the best & most meaningful method) • Specialist education • Institutes, universities, R&D • Production process improvement • Effectiveness & performance, Application of knowledge

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