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Expatriate Development Series. Latin America. Introduction International Retailing: Latin America. International Retailing: Latin America. Language Cultural Flexibility Food Flexibility Population Density comfort Amenity Requirements Self-Awareness. Personal Assessment. Assess
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Expatriate Development Series Latin America
International Retailing: Latin America • Language • Cultural Flexibility • Food Flexibility • Population Density comfort • Amenity Requirements • Self-Awareness
Personal Assessment • Assess • Language Skills and Interest • Cultural Flexibility • Food Flexibility • Population Density Comfort • Amenity Requirements
Personal Assessment • Assess • Language Skills and Interest • Latin Alphabet Video Dominant Language by Country
Personal Assessment • Assess • Cultural Flexibility Buenos Aires Mexico Barrio
Personal Assessment • Hofstede’sCultural Dimension • A method for examining cultures on a comparative scale Flags of Latin America
What is Hofstede’s Cultural Dimension? • Power Distance Index (PDI): the extent to which the less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally • Individualism (IDV): Individually oriented societies everyone is expected to look after him/herself and his/her immediate family Masculinity (MAS): the distribution of roles between the genders • Uncertainty Avoidance Index (UAI): a society's tolerance for uncertainty and ambiguity • Long-Term Orientation (LTO):Examination of an orientation toward a broader scope aimed at a sweep of history requiring thrift and perseverance to succeed
Hofstede’s Cultural Dimensions Key: Power Distance (PDI) Individualism (IDV) Masculinity (MAS) Uncertainty Avoidance (UAI) Long Term Orientation (LTO)
Personal Assessment • Food Flexibility • Latin & Caribbean Food Latin American Cuisine and Recipes Thyme, cilantro, oregano, capers, olive and chili’s are common herbs and spices in Latin American Cuisine
Personal Assessment • Population Density Comfort Population Density City Country per Kilometer New York City, US 10,452 Buenos Aires, Argentina 15,028 São Paulo, Brazil 7,247 Mexico City, Mexico 5,954 Rio de Janeiro, Brazil 5,234 Source: World Bank Data, 2010
Personal Assessment • Amenity Requirements • Appliances • Residences • Bathing Facilities • Environmental Control • Outside Space • Parking (title: House amenity in Chile)
Personal Assessment • Self- Awareness • Ability to Act Outside of Comfort Zone • Tolerance for the Gaps • Acceptance of Assistance • Willingness to Break Routine Latin American Business Etiquette
Self-Awareness • Ability to Act Outside of Comfort Zone • Live and perform in foreign environment • Awareness of your new environment • Accept foreign culture and lifestyle
Self-Awareness • Tolerance for Ability Gaps • Need to consider a learning curve to adopt new tasks • Need to endure unfamiliar environment • Language or culture • Need to consider unexpected situations and outcomes
Self-Awareness • Acceptance of Assistance • Be ‘open-minded’ with others • Hierarchical nature of working environment in Latin America • Need to learn roles of people in each society • High reliance on others
Self-Awareness • Willingness to Break Routine Housing and Land Development
Expatriate Development Series Latin America