1 / 20

Research Methods (Overview)

Research Methods (Overview). Experiments Surveys Unobtrusive methods Field Studies . Research Methods in Soc Sciences. Experiments Survey research Field research Existing data research Comparative research. Classic Experiment. At least two groups (control and experimental)

aliya
Download Presentation

Research Methods (Overview)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Research Methods (Overview) Experiments Surveys Unobtrusive methods Field Studies

  2. Research Methods in Soc Sciences • Experiments • Survey research • Field research • Existing data research • Comparative research

  3. Classic Experiment • At least two groups (control and experimental) • Randomly assign people to groups • Treat the experimental group by manipulation the independent variable • Observe the effect of the treatment on the dependent variable in the experimental group • Compare the dependent variable differences in the experimental and control groups

  4. Experiment • Classic experiment is not always possible • There are other designs used as well

  5. Asch Conformity Experiment • http://www.youtube.com/watch?v=TYIh4MkcfJA&feature=related

  6. Milgram's Obedience to Authority Experiment 2009 • http://www.youtube.com/watch?v=0PassGyF8X8&feature=PlayList&p=5CC7F7D6054E7428&index=0&playnext=1 • http://www.youtube.com/watch?v=-WLV7mMwGz0&feature=related • http://www.youtube.com/watch?v=6Ahc7FYFGno&feature=related

  7. Face Research (FaceResearch.org) • Rate attractiveness (facial, voice, different ages, etc.) and other qualities in Flash-based tests designed by psychologists at the University of Aberdeen • Each respondent is shown a pair of faces and asked to choose preference (of whatever quality is being tested) and rate images on a 1-10 scale

  8. Bad Vibes • Sound psychology experiment from Salford University to find out what makes a sound unpleasant. • Fingernails on a blackboard? • Babies screaming? • Dentist’s drill?

  9. Survey • Data are usually collected through the use of questionnaires, although sometimes researchers directly interview subjects • The questionnaire, or survey, can be a written document that is completed by the person being surveyed, an online questionnaire, a face-to-face interview, or a telephone interview

  10. Field Study • A piece of research undertaken outside the laboratory or place of learning, usually in a natural environment or among the general public • METHODS: Observations and interviews

  11. Observation • Observation is a research technique in which a researcher directly observe the behavior of individuals in their usual social environments, not in a laboratory

  12. Different strategies • Complete Participant –researcher goes “undercover” and does not tell people being observed that he/she is doing research • Complete Observer –researcher views things from a distance or one-way mirror • Participant Observer – people know that they are observed

  13. Life history and case studies • In-depth analysis of one or a few cases • Sutherland’s “The Professional Thief” (1937) • Shaw’s “The Jack-Roller: A Delinquent Boy's Own Story “

  14. Unobtrusive Research • Unobtrusive methods are strategies for studying people’s behavior in ways that do not have an impact on the subjects

  15. Unobtrusive methods • Use of existing statistics • Content analysis

  16. Statistics • Source: The National Crime Victimization Survey (NCVS) • Ongoing since 1972, this survey of households interviews about 134,000 persons age 12 and older in 77,200 households each year about their victimizations from crime.

  17. Triangulation • Every method has both strengths and weaknesses • Whenever possible researchers use more than one method to obtain data • Triangulation – methods are combined so that the strengths of one method overcome the weakness of another method

  18. Example of Triangulation • Suppose you study the impact of neighborhood problems on youth development • Census information (unobtrusive) about poverty level in neighborhoods • Survey among youth and parents • Observations

More Related