Using MailChimp to create Extension-branded newsletters

1. Send Your Message to the Masses WELCOME! Enter your name in the chat window for attendance Using MailChimp to create Extension-branded newsletters March 19, 2014 - Emily Pitts, CAES OIT Send Your Message to the Masses : : Using MailChimp

2. In this session, we’ll… Send Your Message to the Masses : : Using MailChimp Import a template Modify the template Set up a campaign Add content Examine preview tools Discuss best practices for send times, subject lines, etc.

3. ExtensionTemplate Send Your Message to the Masses : : Using MailChimp Create banner Adjust colors Adjust typography UGA Extension brand MailChimp stamp EEO statement Mobile-friendly

4. Mailchimp Overviewwww.mailchimp.com Send Your Message to the Masses : : Using MailChimp

5. > Mailchimp home page Send Your Message to the Masses : : Using MailChimp

6. Mailchimp login Send Your Message to the Masses : : Using MailChimp

7. Mailchimp account dashboard Menu Quick action tools Account info Getting started tools / recent activity Send Your Message to the Masses : : Using MailChimp

8. Templates Send Your Message to the Masses : : Using MailChimp

9. Campaigns Saved templates button Send Your Message to the Masses : : Using MailChimp

10. Templates https://us1.admin.mailchimp.com/templates/ Create template button Pay attention! Look for the descriptionhere for differences between Templates and Campaigns. Send Your Message to the Masses : : Using MailChimp

11. Choose import option Send Your Message to the Masses : : Using MailChimp

12. Browse file Send Your Message to the Masses : : Using MailChimp

13. Modify template YES – colors, font styles NO – hideable sections, banner, logo choice Notice *||* code and odd logos at bottom. You are in the TEMPLATE EDITOR, not the CAMPAIGN EDITOR Refer to cheatsheet for list of editable styles We’ll look at the banner, visibility options and logo in the campaign in a minute… Save and Exit Good to know! You can also edit type styles and colors in the campaign editor. Send Your Message to the Masses : : Using MailChimp

14. Create a Campaign Send Your Message to the Masses : : Using MailChimp

15. Campaigns “Create Campaign” https://us1.admin.mailchimp.com/campaigns Send Your Message to the Masses : : Using MailChimp

16. Choose Campaign type Regularol’ Campaign RSS-Driven Campaign Send Your Message to the Masses : : Using MailChimp

17. 1. Recipients Choose a list Set up your first list Send Your Message to the Masses : : Using MailChimp

18. 2. Setup Name your campaign Email subject From name From email address Extras – Social Media Send Your Message to the Masses : : Using MailChimp

19. 3. Template Pick a template > Saved Templates Can’t decide? You can switch templates after you enter content, but your content *might* get misplaced. Stay sharp. Send Your Message to the Masses : : Using MailChimp

20. > Saved Templates Send Your Message to the Masses : : Using MailChimp

21. Similar to design view we saw Take a look at the page: Banner needs attention Date Sample text Table of contents Logo 4. Design Look familiar? The campaign editor has very similar elements as the template editor. Send Your Message to the Masses : : Using MailChimp

22. Modify banner Click “Edit” Select an image (need sample image on file) Adjust image size if too big Crop image if not banner-friendly (600x72px is good) Add text Do other stuff Save Send Your Message to the Masses : : Using MailChimp

23. Hide items Send Your Message to the Masses : : Using MailChimp

24. Choose logo Send Your Message to the Masses : : Using MailChimp

25. Edit content Pay attention to formatting Use headings to help set apart content Use TOC headings to populate table of contents Send Your Message to the Masses : : Using MailChimp

26. Preview checklist Send Your Message to the Masses : : Using MailChimp Are your links working and correct? How does your email look in different email clients? Are there clear breaks between your paragraphs? Is your table of contents correct? Are all of your images showing up? Is your contact information correct? Have you had another person read all of your content?

27. Preview Web and mobile views See how your dynamic content is picking up Is your TOC correct? Are the correct items hidden? Does everything line up okay? Send Your Message to the Masses : : Using MailChimp

28. Send a test! Check for problems Send to: Accounts that use different email clients Accounts with access to different devices A coworker to double-check your content This is just a test… Don’t distribute this newsletter like it’s the real thing! Send Your Message to the Masses : : Using MailChimp

29. 5. Confirm Send Your Message to the Masses : : Using MailChimp

30. Final checklist Send Your Message to the Masses : : Using MailChimp Have you made all final edits? Check your links again! Have you set the correct subscriber segment? Is everything linked that should be? Do you have a text-only version? Is the content identical? Have you scheduled a delivery time?

31. Schedule Send Your Message to the Masses : : Using MailChimp

32. When IS the best time to send? Send Your Message to the Masses : : Using MailChimp • It depends. • Who are you trying to reach? • What is your audience? • What are you trying to accomplish? • Track open and click rates, what do you see for your messages?

33. Reporting Send Your Message to the Masses : : Using MailChimp

34. Monitoring sends - problems Send Your Message to the Masses : : Using MailChimp • Track bounces • High number of bounces may flag your account • Avoid bounces, send one last invite via your text email • Track complaints • Allowed about 1 per 1000 sends • High number alert Mailchimp • High number may shut your account down • If proof of opt-in viable, complaint not as powerful as SPAM • Track unsubscribes

35. Monitoring sends - success Send Your Message to the Masses : : Using MailChimp • Track deliveries • Track open rate • ~20-30% is good for a starting list • The more targeted your audience, the better rate • Track click rate • Which links received most clicks? • Was link action driven? • Did supporting text help draw attention?

36. Reports Send Your Message to the Masses : : Using MailChimp

37. Campaign report 1 Send Your Message to the Masses : : Using MailChimp

38. Campaign report 2 Send Your Message to the Masses : : Using MailChimp

39. Sending your 1st campaign: Send Your Message to the Masses : : Using MailChimp Establish a MailChimp account Set up a new subscription list Import and modify a template Create your first campaign Add your content Preview your newsletter Send your newsletter Monitor success and track problems

40. Advanced Techniques Send Your Message to the Masses : : Using MailChimp

41. Learn more about: Send Your Message to the Masses : : Using MailChimp • Setting up your first subscription list: • http://kb.mailchimp.com/article/how-do-i-create-a-new-list • Building sign-up forms: • http://kb.mailchimp.com/article/how-do-i-build-and-design-my-signup-form-and-response-emails • Adding newsletter archives to your site: • http://kb.mailchimp.com/article/how-can-i-set-up-an-archive-of-my-campaigns

42. Ask for help with… Send Your Message to the Masses : : Using MailChimp • Using the newsletter to send updates from a blog • Embedding a subscription form on your website • Including a link to archives on your site • Giving OIT staff access to your account

43. Visit www.caes.uga.edu/unit/octsfor more resources and WIMBA archives. See www.caes.uga.edu/unit/octs/resources/email-newsletters for detailed e-newsletter information. An updated template will be available AFTER March 19. Questions? Emily Pitts epitts@uga.edu706-542-0811 Send Your Message to the Masses : : Using MailChimp